Marketing Manager (Go-To-Market)

Filinvest Development Corporation


Date: 1 week ago
City: Mandaluyong City
Contract type: Full time
EDSA Mandaluyong & On-site Reporting

Go-to-Market Strategy

  • Shapes the narrative and positioning of the assigned brand/project during product launches and campaigns
  • Develops and executes comprehensive GTM strategies aligned with overall brand objectives, ensuring a consistent brand message across all touchpoints.
  • Collaborates with product development, sales teams, and other stakeholders to gather insights and align GTM strategies with product features and brand positioning.
  • Defines and refines the brand positioning within the context of each GTM initiative, ensuring it aligns with market trends and addresses the unique needs of the target audience.
  • Conducts thorough competitive analyses to identify market trends, differentiators, and opportunities for positioning the brand ahead of competitors.
  • Leads the development of compelling messaging frameworks that effectively communicate the brand's value proposition, product benefits, and unique selling points.
  • Oversees the creation of diverse content types, including copy, visuals, and multimedia assets, ensuring they align with the overall brand message and GTM strategy.
  • Takes a hands-on approach to execute GTM campaigns, coordinating with internal teams and external partners to ensure seamless implementation across all channels.
  • Utilizes analytics tools to measure the effectiveness of GTM campaigns, providing actionable insights for continuous improvement and optimization.


Brand Marketing Team Leadership, People Management, & Talent Building

  • Leads the brand management and rallies the MSOs in all marketing initiatives for projects under the brand
  • Undertakes research / focused group discussions / insightings to strengthen the brands market relevance and positioning
  • Collaborates with MSOs in conducting regular competitive scan, research, and other related studies to provide market intelligence in support of the business
  • Develops training plan to further brand skills based on baseline performance
  • Undertakes performance management activities to ensure delivery of business objectives and targets
  • Carries out supervisory responsibilities in accordance with the position and organizations policies which may include recruiting, interviewing, hiring, attendance monitoring, and training marketing staff
  • Plans, assigns, and directs tasks
  • Reviews (appraises) performance, rewarding, counselling, and disciplining employees
  • Addresses complaints and resolving problems


Work Experience & Education Requirement:

  • Bachelor's degree in marketing, business administration, communications, or a related field is required.
  • With 5-10 years of experience in marketing, advertising, brand management, or similar positions in a strategic capacity
  • Strong communication, analytical, and creative skills are important for this role.
  • Experience with marketing tools and software, as well as an understanding of digital marketing channels,
  • Knowledge of branding principles, market research techniques, and consumer behavior
  • Demonstrated leadership skills

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