Marketing Manager

Job Title: Marketing Manager

Department: Marketing

Work Set Up: Hybrid

Reports To: Marketing Director

Job Summary

The Marketing Manager plays a key leadership role in driving tactical marketing efforts across multiple areas including brand campaigns, performance marketing, PR, content, and creatives. This role oversees cross-functional execution of initiatives that directly impact brand awareness, consumer engagement, and GMV. The Marketing Manager is expected to make data-informed decisions, lead a dynamic team, and align closely with Operations, R&D, Finance and other internal stakeholders to ensure that marketing goals are met and exceeded.

Key Responsibilities

Brand & Product Marketing

• Lead and oversee the execution of brand campaigns across multiple channels
• Manage end-to-end New Product Development (NPD) in collaboration with R&D, ensuring timelines, branding, and launch plans are met
• Translate brand strategy into actionable plans aligned with marketing goals
  
  
  

Performance Marketing

• Supervise performance marketers and advertisers to ensure ROI targets are consistently achieved
• Strategically allocate marketing budgets across platforms such as TikTok, Lazada, Shopee, and Meta
• Help optimize performance through data analysis and A/B testing
  
  
  

PR & Affiliates

• Work with the team to maintain and grow affiliate marketing performance
• Collaborate with external partners for press and media releases to strengthen brand visibility
• Lead PR efforts including influencer campaigns, KOL collaborations, and UGC partnerships to boost brand awareness
  
  
  

Social Media & Content

• Guide the social media and content team to develop a comprehensive content strategy covering all stages of the sales funnel
• Ensure content narratives are aligned with brand voice, positioning, and campaign direction
• Monitor and ensure timely execution of posting schedules across all platforms
  
  
  

Creative & Brand Cohesion

• Provide overarching direction on branding to maintain cohesion across all creative assets
• Ensure efficient coordination with the creative team for timely delivery of materials that support campaigns and brand efforts
  
  
  

Leadership, Strategy & Alignment

• Delegate tasks effectively and ensure team members are aligned with priorities and timelines
• Collaborate cross-functionally with Operations, R&D, and other departments to drive integrated marketing efforts
• Use data analytics and market insights to inform strategic decisions and improve campaign effectiveness
• Closely coordinate with Sales to ensure GMV targets are met and marketing efforts support business objectives
• Own tactical planning and execution of marketing strategies to ensure departmental and brand-level KPIs are achieved
  
  
  

Qualification And Requirements

Education

• Bachelors degree in Marketing, Communications, Business, or a related field (or equivalent work experience)
  
  
  

Experience

• Minimum 4 years of experience in brand or marketing management, with at least 12 years in a leadership role.
• Proven track record of managing multi-channel campaigns and cross-functional teams in a consumer-focused business.
  
  
  

Skills & Competencies

Technical Skills:

• Proficiency in digital advertising platforms including, but not limited to Meta Ads, TikTok Ads, Shopee & Lazada Ads
• Strong familiarity with e-commerce platform seller centers (TikTok, Lazada, Shopee, etc.)
• Strong data analysis skills using tools such as Google Analytics, Ads Manager, etc.
• Familiarity with project management tools (e.g., Notion)
• Comfortable with design collaboration tools (e.g., Figma, Canva)
• Knowledgeable with website tools (e.g., Shopify)
  
  
  

Soft Skills:

• Strategic thinker with excellent execution and problem-solving skills
• Strong leadership, delegation, and team management abilities
• Excellent verbal and written communication skills
• Ability to thrive in a fast-paced, high-growth environment
  
  
  

GROWTH AND DEVELOPMENT OPPORTUNITIES

• High-level involvement in business strategy and leadership meetings
• Exposure to new market expansion, digital innovation, and advanced performance tools
• Opportunity to mentor junior team members and shape the direction of the marketing department
  
  
  

WORK ENVIRONMENT

• Hybrid (MonWed onsite, ThursFri WFH)
• May require occasional extended hours during high-campaign periods or product launches
• Occasional in-person meetings, creative reviews, or event attendance
  
  
  

EQUAL OPPORTUNITY STATEMENT

Dermorepubliq is an equal opportunity employer and is committed to creating an inclusive environment for all employees.