Marketing Executive, Fragrance
Shiseido
Date: 1 week ago
City: Taguig
Contract type: Full time
MAIN PURPOSE
The Marketing Executive is fully responsible in implementing MKT, PR, Digital, ECOMM strategies. Her role is to seamlessly execute brand initiatives and activities to strengthen brand positioning and awareness, gain share of mind through effective strategies, creative PR buzz, use of various social media channels, consumer and other joint promotions and co-branding opportunities.
Responsibilities
Budgeting
The Marketing Executive is fully responsible in implementing MKT, PR, Digital, ECOMM strategies. Her role is to seamlessly execute brand initiatives and activities to strengthen brand positioning and awareness, gain share of mind through effective strategies, creative PR buzz, use of various social media channels, consumer and other joint promotions and co-branding opportunities.
Responsibilities
Budgeting
- Ensure that all spending are high-impact, cost-effective, and supports marketing strategies.
- Collaborate with Marketing Manager in building strong, creative, and disruptive marketing 360 plans.
- Implement the marketing calendar and initiatives following the campaign brief drafted by Marketing Manager approved by the Brand Manager
- Ensure on-time creation of creative JO, memo, enrollment forms and other project implementation that need to be cascaded to the support teams—VM, Sales and Ops, and Digital and E-commerce.
- Implementation of monthly PR brief and seeding drafted by the Marketing Manager
- Monthly PR monitoring and computation of value and return on investment
- Tapping of digital lifestyle and beauty communities and ensure adequate brand presence
- Regular monthly collaboration and promo material seeding to retailers and mall operators and maximize social media presence
- Weekly monitoring of competitor activities and provide insights to Marketing Manager
- On-time creation of new product and promo enrollment forms to Ecommerce team
- Tertiary qualifications, preferably Business or Marketing-related
- Over 5 years of Marketing & Product Management experience in Premium or Luxury sectors for the Prestige Division
- Experience with managing a team will be valued
- A proactive, hands-on disposition with the ability to multitask
- Excellent written communication and interpersonal skills
- Strong numerical and PC skills/proficient in MS Office (Word, Excel, and PowerPoint)
- Strong attention to detail, creative, and a risk-taker
- Organized with good time management skills
- Equipped with outstanding analytical skills and should be able to respond to data from consumer research and results
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