Marketing Data Analyst - Fresh Grad is welcome

Job Overview

We are looking for a Marketing Data Analyst to support the Marketing team with data reporting, performance

tracking, and insights generation. The ideal candidate is highly analytical, detail-oriented, and skilled in

marketing analytics. This role will be responsible for compiling, analyzing, and presenting data to optimize

marketing performance, track key metrics, and drive data-driven decision-making.

Key Responsibilities

• Data Collection & Reporting – Gather and consolidate marketing performance data from Meta,
  
  

Google, TikTok, Programmatic DSPs, and CRM tools.

• Performance Dashboards & Visualization – Develop and maintain real-time dashboards and
  
  

reports using Google Data Studio, Tableau, Power BI, or Excel to track CTR, CPC, ROAS, DAU,

and retention rates.

• Campaign Performance Analysis – Analyze paid media, organic traffic, and CRM data to
  
  

generate actionable insights that optimize marketing strategies.

• Data Accuracy & Validation – Ensure data integrity by cross-referencing sources and validating
  
  

campaign performance metrics.

• A/B Testing & Experiment Tracking – Monitor and report on A/B test results for ad creatives,
  
  

landing pages, and audience targeting.

• Budget & Spend Analysis – Track ad spend vs. performance efficiency, assisting in budget
  
  

allocation and ROI optimization.

• Custom Reports & Insights – Provide weekly and monthly reports, identifying trends, anomalies,
  
  

and optimization opportunities.

• Collaboration & Stakeholder Support – Work with Performance Marketing, CRM, and Social
  
  

Media teams to enhance user acquisition and retention strategies.

Requirements

• Bachelor’s degree in Data Analytics, Marketing, Business, Statistics, or a related field.
• Fresh graduates with strong data experience (internships, coursework, or projects) are encouraged
  
  

to apply.

• Proficiency in Google Data Studio, Tableau, Power BI, Excel/Google Sheets (pivot tables,
  
  

VLOOKUP, advanced formulas).

• Strong understanding of marketing performance metrics (CTR, CPC, CPM, ROAS, LTV, DAU).
• Experience in Google Analytics, Meta Ads Manager, TikTok Ads, CRM tools is a plus.
• Knowledge of SQL and data querying is a plus but not required.
• Strong attention to detail, problem-solving skills, and ability to work with large datasets.
• Experience in sportsbook, casino, or digital marketing industries is a plus but not required.