Marketing Communications Specialist (NUSTAR)

Robinsons Land Corporation


Date: 17 hours ago
City: Cebu City
Contract type: Full time
Department

Sales, MarCom & Catering

Employee Type

Probationary

Job Responsibilities

  • Develop engaging and informative content for various marketing channels, including website copy, social media posts, blog articles, email newsletters, and promotional materials.
  • Write clear, concise, and persuasive copy that effectively communicates the hotel's unique selling points, amenities, services, and special offers to target audiences.
  • Ensure consistency in brand messaging, tone of voice, and visual identity across all marketing materials to maintain brand integrity and reinforce brand recognition.
  • Manage the hotel's digital marketing channels, including the website, social media platforms, email marketing campaigns, and online advertising campaigns.
  • Create and schedule social media posts, monitor social media engagement, and respond to comments and messages to foster meaningful interactions with followers and guests.
  • Execute email marketing campaigns, including segmentation, content creation, scheduling, and performance tracking, to drive customer engagement, retention, and conversion.
  • Develop and maintain relationships with media outlets, journalists, bloggers, and influencers to secure media coverage, press releases, and editorial opportunities for the hotel.
  • Write press releases, media pitches, and other communication materials to announce hotel news, events, promotions, and initiatives to generate positive publicity.
  • Monitor media coverage and social media mentions of the hotel, respond to media inquiries, and manage crisis communications to protect the hotel's reputation and brand image.
  • Collaborate with graphic designers, photographers, and videographers to create visually appealing marketing collateral, including brochures, flyers, signage, videos, and photo galleries.
  • Ensure all marketing materials are consistent with brand guidelines, reflect the hotel's unique identity and style, and resonate with the preferences and expectations of target audiences.
  • Monitor and analyze key performance metrics for marketing campaigns and initiatives, including website traffic, social media engagement, email open rates, conversion rates, and return on investment (ROI).
  • Prepare regular reports and presentations to communicate marketing performance, trends, insights, and recommendations to senior management and key stakeholders.
  • Use data-driven insights to optimize marketing strategies, identify opportunities for improvement, and allocate resources effectively to achieve marketing objectives.

Qualifications

  • At least two (2) years of related work experience in the hotel industry
  • Bachelor’s degree in Marketing, Communications, Hospitality Management, or a related field (Master’s degree or professional certifications are a plus)
  • Proven experience in marketing communications, digital marketing, or public relations, preferably in the hospitality industry
  • Proficiency in digital marketing tools and platforms, including:
  • Content Management Systems (CMS)
  • Email marketing software
  • Social media management tools
  • Analytics platforms
  • Strong planning and organizational skills
  • Excellent interpersonal and communication abilities
  • Creative mindset with a results-oriented and problem-solving approach

Experience Range Range (Years)

2 - 4 years

Job posted on

2025-08-26

How to apply

To apply for this job you need to authorize on our website. If you don't have an account yet, please register.

Post a resume

Similar jobs

REQUEST FOR PROPOSAL – The Canopy Project Consultant - Re-advertisement

ReliefWeb, Cebu City
4 days ago
OrganizationJustdiggit FoundationPosted 7 Oct 2025 Closing date 28 Nov 2026REQUEST FOR PROPOSAL – The Canopy Project ConsultantDate: October 3, 2025RFQ No. 02/2025.BackgroundJustdiggit Foundation is a non-profit organisation on a mission to inspire millions of farmers andpastoralists to take action to regreen degraded landscapes in Africa. To reach our goal and regreendegraded African landscapes, we focus on combining our core nature-based...

GS Customs Team Leader

Kuehne+Nagel, Cebu City
6 days ago
It's more than a jobYour job is to optimise logistics to keep our global supply chains running smoothly. But the impact of your work goes beyond that. In fact, your expertise makes both special and ordinary moments possible for people around the world. For example, your work could ensure that a global product launch happens on time—such as ethically sourced...

Project Manager

Dynata, Cebu City
1 week ago
ResponsibilitiesMaintains full project ownership in delivering market research projects from commissioning to invoice.Manages stakeholder expectations and delivers the highest level of service in an ever-changing, fast turnaround environment.Builds an effective, professional working relationship with our clients, providing them guidance and advice where appropriate as it relates to Dynata’s products and services.Ensures project task activities are completed through personal production, internal...