Marketing Campaigns Specialist
Shopee
Date: 3 weeks ago
City: Manila
Contract type: Full time
Job Description
- Independently lead the end-to-end conceptualisation, planning, and execution of assigned campaigns
- Coordinate with various teams on relevant requirements and timelines to:
- Create, set up, & ensure high quality of in-app assets (microsites, banners, push notifications, vouchers, deals, and other features)
- Ensure campaign is properly communicated across in-app and external channels
- Stay updated on pop culture and trends in the Philippine market to align marketing efforts to business needs
- Propose initiatives for optimizations of campaigns and internal processes
- Generate post-campaign reports and actionable insights for subsequent campaigns
- Bachelor's Degree, Background in marketing or business management preferred.
- Fresh graduates with an interest in e-Commerce; or 1-2 years of work experience in a Marketing role (experience in e-Commerce, telco, FMCG, or previous experience executing front-end app changes preferred)
- Good project management skills: Able to cascade and manage timelines so all deliverables required for campaign executions are completed on schedule
- Good communication skills: This is a highly cross-functional role, being comfortable initiating clarifying conversations with different co-workers / stakeholders is essential to success
- Advanced Google Suite proficiency: the majority of our work is executed on G-suite; essential to be comfortable in it especially Google Sheets
- Resilience: Able to work quickly and pivot when necessary. We sometimes have to balance multiple conversations and planning requirements at the same time; must be able to work well under pressure
- Detail-oriented: The campaigns specialist has to ensure all assets that go live on the app are error-free, as errors may negatively impact the business or sellers (e.g. wrong vouchers, wrong deals, incorrect sale dates)
- Motivated to learn: In time, the Specialist should learn to understand Marketing business priorities and performance metrics deeply; should be open about self-educating
- Data proficiency is a plus: Able to analyze performance data and provide insights to optimize marketing tactics
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