Marketing Campaign Management (Philippines E-commerce)

Responsibilities

About our team

Our SEA Integrated Marketing & Communication team is a dynamic group of creative minds, strategists, and marketing enthusiasts who are passionate about redefining the way people shop online. As a pivotal part of Bytedance's E-commerce Business, we work tirelessly to showcase the innovative potential of our platform, bridging the gap between users and their favorite contents & products. The team's core responsibility is to craft and execute integrated marketing and communications & campaign strategies that resonate with our diverse audience across SEA. We build brand awareness, drive user engagement, and enhance the overall shopping experience.

Responsibilities

• Campaign Strategy & Planning:
• Conduct thorough market research to understand consumer behavior, competitor strategies, and emerging trends.
• Develop data-driven campaign strategies that align with business goals and customer segments.
• Utilize insights from research to inform creative concepts and messaging frameworks.
• Plan multi-channel marketing campaigns, integrating social media, paid advertising, and influencer partnerships.
• Research & Optimization:
• Continuously analyze campaign data using internal data analytics tools to identify performance gaps and areas for improvement.
• Apply best practices from previous data analytics experience to enhance internal processes.
• Implement A/B testing and multivariate testing on campaign elements such as copy, visuals, and CTAs.
• Gather and analyze customer feedback to identify preferences and pain points, using insights to shape future campaigns.
• Maintain a repository of industry benchmarks and competitor campaign analyses to guide optimization efforts.
• Campaign Execution & Management:
• Lead the development and execution of integrated campaigns from start to finish.
• Collaborate with creative, content, and digital marketing teams to produce high-quality assets and content.
• Ensure campaign consistency across all touchpoints, including the website, social media, and email marketing.
• Develop clear KPIs for each campaign and establish monitoring protocols for real-time tracking.
• Performance Monitoring & Reporting:
• Track campaign metrics, including CTR, CVR, ROI, ROAS.
• Use internal data analytics tools for real-time performance tracking and optimization.
• Produce comprehensive post-campaign reports, highlighting successes, challenges, and key insights.
• Regularly present data-driven recommendations to optimize ongoing and future campaigns.
• Collaboration & Special Projects:
• Work closely with cross-functional teams on special projects that align with the company’s strategic goals.
• Contribute insights and creative solutions to broader marketing initiatives, adding value beyond core campaigns.
• Participate in brainstorming sessions to develop innovative approaches for emerging opportunities.
• Budget & Resource Management:
• Manage campaign budgets, ensuring effective allocation and maximum impact.
• Report on budget utilization and cost-effectiveness, proposing adjustments as needed.
• Innovation & Continuous Improvement:
• Stay up-to-date with the latest digital marketing tools, technologies, and strategies.
• Implement innovative optimization techniques to enhance campaign performance.
• Proactively propose new campaign ideas based on research insights and industry developments.
  
  

Qualifications

Minimum Qualifications:

• Over 3 years of experience in Campaign Marketing or in a similar role, preferably within eCommerce.
• Extensive experience managing multi-channel campaigns
  
  

Preferred Qualifications:

• Demonstrated ability to analyze data and implement optimization strategies.
• Strong understanding of how to tailor campaign strategies to different channels for maximum impact.
• Excellent project management and organizational skills.
• Exceptional communication and collaboration abilities.
• Critical thinker with a passion for continuous learning and improvement.
  
  

Job Information

About Us

Founded in 2012, ByteDance's mission is to inspire creativity and enrich life. With a suite of more than a dozen products, including TikTok, Lemon8, CapCut and Pico as well as platforms specific to the China market, including Toutiao, Douyin, and Xigua, ByteDance has made it easier and more fun for people to connect with, consume, and create content.

Why Join ByteDance

Inspiring creativity is at the core of ByteDance's mission. Our innovative products are built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and enrich life - a mission we work towards every day.

As ByteDancers, we strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our Company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

ByteDance is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At ByteDance, our mission is to inspire creativity and enrich life. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.