Marketing Assistant

Job Description: Marketing Assistant

Support Marketing Campaigns:

• Assist in the planning, execution, and monitoring of marketing campaigns (digital and traditional).
• Create content for marketing materials such as brochures, flyers, newsletters, and blog posts.
• Coordinate and manage email marketing campaigns, including creating newsletters and tracking results.

Market Research:

• Conduct research on market trends, customer behavior, and competitor activities.
• Gather and analyze data to help inform marketing strategies and decisions.
• Prepare reports based on market insights to support marketing efforts.

Social Media Management:

• Assist with content creation and scheduling for social media platforms.
• Monitor social media accounts, respond to customer inquiries, and engage with online communities.
• Track social media metrics and help analyze performance.

Content Creation:

• Write, proofread, and edit marketing copy for websites, emails, and advertisements.
• Assist with the creation of visual assets for marketing purposes (e.g., social media graphics, presentations).

Event Coordination:

• Assist in organizing and managing events such as trade shows, webinars, and conferences.
• Help with logistics, materials preparation, and event promotion.

Administrative Support:

• Help manage schedules for marketing team meetings and events.
• Maintain marketing databases and files.
• Assist with budget tracking and invoicing for marketing expenditures.

Collaboration:

• Work with other departments (sales, design, content, etc.) to support integrated marketing efforts.
• Communicate with external vendors, and partners as needed.

Campaign Analysis:

• Assist in tracking the performance of campaigns and advertising initiatives.
• Help prepare analytics reports, and suggest improvements based on findings.

Qualifications for Marketing Assistant:

• Education: Bachelor's degree in Marketing, Communications, Business, or related field (or equivalent experience).
• Skills:
  • Strong written and verbal communication.
  • Proficiency in Microsoft Office (Word, Excel, PowerPoint).
  • Basic knowledge of digital marketing tools (social media platforms, email marketing, analytics).
  • Attention to detail and organizational skills.
  • Ability to work in a team and manage multiple tasks.
• Experience: Previous internships or entry-level experience in marketing is a plus.
• Creative & Analytical: Ability to contribute ideas and analyze marketing performance.
• Technical Skills: Familiarity with graphic design tools (e.g., Canva, Adobe) and CRM systems is beneficial.