Marketing Assistant

Job Overview:

We are looking for a motivated and detail-oriented Marketing Assistant to support our marketing team in executing digital and promotional strategies. This role will involve a blend of tasks related to digital marketing, promotional activities, and general marketing support. The ideal candidate will be enthusiastic about marketing, with a particular interest in digital trends and promotional execution.

Key Responsibilities:

Digital Marketing Execution:

• Campaign Management: Assist in the planning, execution, and monitoring of digital marketing campaigns across various channels, including social media, search engines, and email.
• Content Development: Create and manage digital content, including blog posts, social media updates, and website copy, ensuring alignment with brand voice and marketing objectives.
• Social Media Coordination: Oversee social media accounts, schedule posts, engage with followers, and track campaign performance.
• Email Marketing: Support the development and deployment of email marketing campaigns, including content creation, list management, and performance analysis.

Promotional Activities:

• Promotion Planning: Assist in the planning and execution of promotional events, campaigns, and activities designed to drive brand awareness and sales.
• Collateral Creation: Help design and produce promotional materials such as flyers, brochures, and banners.
• Event Coordination: Support in organizing and coordinating marketing events, trade shows, and other promotional activities.

Market Research & Analysis:

• Competitor Analysis: Conduct research on competitors’ marketing strategies and industry trends to inform and enhance our marketing efforts.
• Performance Tracking: Monitor and report on the effectiveness of marketing initiatives, using data to provide actionable insights and recommendations for optimization.

Administrative Support:

• Documentation: Prepare and maintain marketing reports, presentations, and documentation.
• Team Support: Provide general administrative support to the marketing team, including scheduling meetings, organizing files, and managing project timelines.

Qualifications:

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Prior experience or internships in marketing, digital marketing, or promotional activities is preferred but not required.
• Strong written and verbal communication skills with the ability to create compelling content.
• Excellent organizational skills with attention to detail and the ability to manage multiple tasks simultaneously.
• Knowledgeable in digital marketing and social media account management.

Benefits:

• Competitive salary
• Health, dental, and vision insurance
• Paid time off and holidays
• Opportunities for professional development