Marketing and Activation Officer - SME Banking
RCBC
Date: 4 weeks ago
City: Makati City
Contract type: Full time
Job Summary
- The Marketing & Activation Officer will be responsible in conducting analysis using data generated in the app to develop opportunities for the brand and identify market trends. He will also be responsible in coming up with marketing campaigns to enhance the brand's image and expand the reach to its target market.
- Helps develops and executes products and programs in line with the group's financial inclusion strategies.
- Help develop roadmap for assigned product and ensure it is aligned with product's strategy and customer needs.
- Ensures marketing campaigns, advertisements, press releases and other activation strategies are implemented. Monitors such campaigns and its efficiency in driving downloads and registrations for the app.
- Outlines key success metrics as well as recommended next steps in the lifecycle of the product handled.
- Engages and works with cross-functional program and project teams to deliver significant business results.
- Ensures proper documentation of all relevant product/program functions/specifications both for use internally and compliance with regulations
- Support project managers in planning, management and resolution of issues.
- Actively communicate status of assigned programs and campaigns across reporting line along with key organizational stakeholders.
- Ensures success of projects including factors such as execution, cost, schedule, quality, and customer satisfaction
- Monitor usage, volume, profitability, and stability of assigned product/program and recommend modifications to increase usage, penetration, and program profitability
- Demonstrate ability to anticipate and answer customer needs, understand assigned product from customer's point of view, and continually improve product/program experience
- With 2 years working experience in marketing, business needs assessment, requirements elicitation, business requirements analysis and documentation and solution assessment and validation
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