Market Research Analyst (Market Insighting)

Minimum Qualifications:

• Candidate must possess at least a Bachelor's/College Degree in Economics, Business Studies/Administration/Management, Psychology, Marketing or equivalent.
• At least 1-2 year(s) minimum to 3 years maximum of working experience in the related field is required for this position.
• Must have market research and intelligence experience, preferably within the Research/QSR/FMCG industry.
• Must have good understanding of competitive analytical methods and economic indicators.
• Must have good project management, networking and strategic planning skills.
• Must be a strong analytical thinker with skills for critical information gathering.
• With advanced report writing skills and presentation skills
• Proficient in PowerPoint, Excel, SPSS, and SAS.
• Ability to work effectively with multiple priorities and short timelines.
• Willing to travel, has a strong understanding of the market and has or can build resource network.
• Must have a keen eye for details, very observant and resourceful.
• Must have excellent communications skills.
• Willing to work in Q.C. and work full-time on site.

Job Responsibilities:

• Convert complex data and findings into understandable analysis and recommendations in order to identify areas in the market where business can be developed.
• Measure the effectiveness of marketing programs and strategies
• Gather data about consumers, competitors, and market conditions
• Devise methods and procedures for obtaining data; has proven ability to work with and generate insight from both qualitative and quantitative data.
• Has the ability to turn large amounts of information into meaningful insight.
• Support Top Management, Marketing and R&D by conducting consumer research studies to understand consumer needs and wants, thus, aiding in business decision making.
• Reduced risks in launching products /commercials that are not acceptable to the market
• Increased competitiveness of our brands/products in the market
• Improved customer service delivery of Operations.