Manager, Mid Market Sales (Mandarin Speaking)

Company Description

At Nielsen, we are passionate about our work to power a better media future for all people by providing powerful insights that drive client decisions and deliver extraordinary results. Our talented, global workforce is dedicated to capturing audience engagement with content - wherever and whenever it’s consumed. Together, we are proudly rooted in our deep legacy as we stand at the forefront of the media revolution. When you join Nielsen, you will join a dynamic team committed to excellence, perseverance, and the ambition to make an impact together. We champion you, because when you succeed, we do too. We enable your best to power our future.

Job Description

About The Role

The Sales Manager Will Be Responsible For

• Carrying quota and owning sales, end to end, to ~80 small and mid-sized existing clients and prospect Nielsen customers across verticals (e.g., advertisers, publishers, digital), generating up to USD50k per client in Nielsen revenue
• Create new pipelines through programmatic, high velocity, outbound prospecting activities (e.g. calls, emails, social outreach) to expand existing accounts and secure new logos
• Drive and enable renewals of existing client
  
  

Qualifications

Sales Activities

• Build and maintain strong relationships with clients through regular communication and follow-up
• Outbound prospecting and follow up on Marketing Qualified Leads (MQL) to generate pipeline
• Identify, qualify, prospect, and develop new client relationships and generate new sales opportunities Cross-sell and upsell to existing customers by identifying opportunities for additional products or services that align with their needs
• Manage sales process from prospecting, to negotiating and closing contracts
• Prepare and deliver contract proposals to new and existing customers, negotiating terms, and closing sales
• Answer client questions relative to product updates and product information effectively and in a timely manner
• Consistently meet revenue targets and activity KPIs
• Stay up to date on industry trends and developments
• Develop a solid understanding of Nielsen products and services to effectively position them to potential customers
  
  

Operational Activities

• Leverage CRM and other tech tools to track, execute and manage sales activities
• Have operational command of business
• Cross Functional activities
• Collaborate with other vertical Sales, Marketing, Revenue Operations, and Finance to deliver products, services, and drive client satisfaction.
  
  

Experiences & Qualifications

• Required to have fluent skills in Mandarin (written and spoken)
• Bachelor’s Degree in Business, Marketing, Finance or related field or relevant sales/business experience
• Min 5 to 6 years of experience in high performing Mid-market Sales teams
• Knowledge of Nielsen as a business and its products, services, and offerings - preferred
• Track record of performance with discipline in sales prospecting activities
  
  

Competencies & Skills

• Strong business, media, technology and data acumen
• Proficient in digital marketing, understanding of web technologies, online / offline data sets and research methodologies
• Mid-market Sales tool proficiency - SAP/Salesforce, Sales prospecting tools (e.g., LinkedIn Sales Navigator), lead enrichment tools (e.g., Zoominfo), Sales engagement tools (e.g., Outreach)
• Demonstrated willingness to learn and grow;
• Good background of the industry and competitive landscape
• Exceptional strategic and analytical skills that enable informed, data driven business decisions and judgment
• Strong communication skills (verbal and listening), problem solving skills, and high emotional intelligence.
  
  

Key Performance Indicators & Measures

Sales Activities

• # of Outreaches (calls, emails, socials)
• # of Opportunities created
  
  

Pipeline Building & Pipeline Health

• % Pipeline coverage vs Target
• Pipeline probability % movements week-on-week
• Conversion rate
  
  

Revenue Target

• $ Bookings/closed deals across new clients, upsell and cross-sell
• $ Renewals among existing clients
• % achievement against Revenue target
  
  

Additional Information

Please be aware that job-seekers may be at risk of targeting by scammers seeking personal data or money. Nielsen recruiters will only contact you through official job boards, LinkedIn, or email with a nielsen.com domain. Be cautious of any outreach claiming to be from Nielsen via other messaging platforms or personal email addresses. Always verify that email communications come from an @nielsen.com address. If you're unsure about the authenticity of a job offer or communication, please contact Nielsen directly through our official website or verified social media channels.