LOYALTY BUSINESS DEVELOPMENT AND CUSTOMER ENGAGEMENT OFFICER

Bank of the Philippine Islands (BPI)


Date: 3 weeks ago
City: Manila
Contract type: Full time
The Loyalty Business Development and Customer Engagement Officer is responsible for strategizing, planning and executing demand generation and customer engagement programs to deliver program KPIs.

Responsibilities

  • Creates and sustains relationship with internal businesses of the bank, subsidiaries, affiliates and external partners in strategizing and executing programs and activities to support demand generation and increase revenue.
  • Strategizes, develops and executes acquisition, customer engagement activities to drive customer growth, loyalty program participation rate, customer engagement, increase customer lifetime value and retention.
  • Conducts financial analysis, due diligence studies and develop business cases to support program growth and target KPIs.
  • Manages market and product research projects and create business growth plans that are aligned with bigger bank’s goals.
  • Contributes to program platform technology development and roadmap.
  • Reports program performance to Head of Loyalty and Head of CRM & Loyalty on a regular basis.
  • Provides recommendations and inputs to management and other stakeholders to improve the effectiveness of programs in delivering revenues, increasing profitability and retaining clients.
  • Keeps abreast with trends and best practices in the industry, and applies/implements them in own operations.

Qualifications

  • College degree ideally in Business, Economics, Marketing, Entrepreneurship, Technology, or similar field.
  • Must have at least 5 years experience in business development, sales or marketing in large organization.
  • Knowledge of financial analysis and business case development.
  • Knowledge of financial service industry and products.

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