Lead Specialist Web Design (Communications Specialist)

POSITION SUMMARY:

The Lead Specialist, Web Design, is responsible for supporting the digital marketing initiatives at Vertiv by producing digital assets required for outbound marketing efforts and by developing the frameworks used to produce these assets. The role is responsible for supporting marketing automation programs by developing responsive emails, creating complex landing pages, creating and modifying pages on the corporate website, developing lead generation and conversion forms, and executing quality assurance activities. Also, the role supports thought leadership efforts with the development of interactive experiences for the website and for paid and organic placements. The Lead Specialist, Web Design will support marketing programs and produce effective user experiences using a mix of creative skills, technical knowledge, and commercial awareness. Also, the Lead Specialist, Web Design, will play a key role in mentoring and coaching the web designers in the team.

RESPONSIBILITIES:

• Acts as SME for the following platforms:
• Eloqua (forms, global email templates, and custom landing pages).
• Episerver (form integration and customization, complex campaign landing pages that require custom CSS/styling).
• Use design thinking and user experience knowledge to participate in high level discussions regarding marketing programs.
• Work with the marketing team and other stakeholders in the business to ideate and launch interactive experiences that convey the value of the company's products and solutions to the market.
• Initiates process improvement initiatives to further enhance the team's competency and performance.
• Provide training, mentoring and guidance on the usage of the responsive email template framework to other web designers. Ensure that they have the necessary tools and knowledge to execute outbound email marketing campaigns that are brand compliant and that display well in different email clients.
  
  Provide mentoring and training on coding and user experience best practices for the web designers on the marketing team.
• Review quality and coordinate production of the web designers in the team. Serving as primary point of contact for internal clients and subject matter expert on web design and website related questions.
• Serve as the first escalation point for issues pertaining to brand consistency, technical issues, and software/publishing questions.
• Craft effective responsive user experiences across multiple platforms. Advocate for the user throughout the process of proposing, wireframing, and implementing UX improvements. Can also execute custom JavaScript code for use in marketing and advertising landing pages.
• Track projects and tasks using the Vertiv marketing collaboration system (Wrike); provide timely updates to stakeholders and management. Help establish best practices and ensure compliance with file handling practices within the web designers for the Americas.

QUALIFICATIONS:

• Must have a BA/BS degree or equivalent experience in web design, interaction design or a related discipline in a marketing environment, higher degrees and specializations are desirable. Five or more years of work experience are also required.
• Web design skills and working knowledge of UI/UX.
• Experience in project management and traffic management as part of an
  in-house or agency environment.
• Good understanding of quality control for visual communication.
• Good working knowledge of:
  • HTML email coding, including responsive design for email clients and testing procedures.
• Mid to advanced level with Adobe Photoshop and Adobe Illustrator.
• Strong experience with web content management systems, preferably Episerver (Optimizely).
• Excellent verbal and written communications skills in English language.
• HTML5 and CSS3, including the Bootstrap front-end framework.
• Responsive design best practices.
• JavaScript.
• Capable of mentoring and training other associates.
• Can organize multiple tasks and possesses strong organizational skills.
• Excellent interpersonal skills with a positive attitude.
• Close attention to detail.
• Ability to perform most day-to-day duties without supervision.
• Strong team effort mentality.

Preferred Qualifications

• Experience managing resource allocation for projects in a creative environment, such as an agency project management role or in-house project management role.
• Ability to express thoughts and ideas clearly, capable of presenting visual projects to the leadership team. Can conduct need finding sessions to guide the organization regarding graphic design and visual communication needs.
• Can organize multiple tasks and possesses strong organizational skills.
• Excellent interpersonal skills with a positive attitude.
• Close attention to detail.
• Strong team effort mentality.
• Experience with Google Tag Manager, as well as basic concepts of Search Engine Optimization are desirable.

The successful candidate will embrace Vertiv's Core Principals & Behaviors to help execute our Strategic Priorities.

OUR CORE PRINCIPALS: Safety. Integrity. Respect. Teamwork. Diversity & Inclusion.

OUR STRATEGIC PRIORITIES

• Customer Focus
• Operational Excellence
• High-Performance Culture
• Innovation
• Financial Strength

OUR BEHAVIORS

• Own It
• Act With Urgency
• Foster a Customer-First Mindset
• Think Big and Execute
• Lead by Example
• Drive Continuous Improvement
• Learn and Seek Out Development