Lead Specialist

Job Overview

We are looking for a CRM Lead who can own and optimize the end-to-end lifecycle of SMS campaigns for

the brand. This role focuses on retention - driving reactivation, loyalty, and player value through timely,

relevant, and segmented SMS communications across casino, sportsbook, and promotional campaigns.

Key Responsibilities

• SMS Strategy & Calendar – Plan, build, and maintain a weekly and monthly SMS campaign
  
  

calendar aligned with casino and sportsbook promotions.

• Campaign Setup & Execution – Launch scheduled and trigger-based SMS campaigns (e.g.
  
  

bonus reminders, churn reactivation, inactivity nudges).

• Segmentation & Targeting – Use behavior, transaction data, and player cohorts (e.g. VIPs, new
  
  

depositors, high churn risk) to drive tailored messaging.

• Copy Development – Collaborate with Creatives and Product teams to develop high-converting,
  
  

brand-aligned SMS copy.

• Performance Monitoring – Track delivery, CTR, opt-outs, conversion lift, and campaign costs
  
  

using internal dashboards or telco tools.

• Tech & Vendor Coordination – Work with SMS gateway or telco partners to manage throughput,
  
  

API triggers, and escalation protocols.

• Compliance & Risk Management – Ensure all messages adhere to ASC, PAGCOR, and telco
  
  

guidelines

Requirements

• 5+ years of experience in CRM, retention, or lifecycle marketing, preferably in gaming, e-
  
  

commerce, or fintech.

• Proven hands-on experience running high-volume SMS campaigns and A/B tests.
• Deep knowledge of segmentation, player lifecycle triggers, and retention journeys.
• Experience working with telco dashboards, SMS platforms, or CRM tools.
• Familiarity with omnichannel approaches: SMS + Viber + email or push.
• Detail-oriented, proactive, and comfortable with performance reporting.