Ice Cream Philippines (Selecta) Cornetto Sr. Asst. Brand Manager

Job Overview

Selecta is the leading Ice Cream player in the Philippines. Within Selecta, Cornetto is the biggest single-serve out-of-home brand, accounting for 20% of the total business. They will report to the Ice Cream Philippines Out-of-Home Business Manager.

They will have end-to-end responsibility on the Cornetto’s business including P&L Management and the Brand Marketing Plan, working with internal cross-functional teams as well as external agencies.

Job Responsibilities

• P&L Management
• Topline sales delivery of the brand, gross margin improvement projects, and brand & marketing investments management to deliver bottomline profits.
• Lead their part of the business in the Annual Business Plan and Monthly S&OP cycles (Activity & Demand Review, Local Sales & Operations Meeting) including sales analysis and spotting of issues and opportunities.
• Brand Marketing Plan (Design & Deploy)
• New Format Development (alongside Cornetto Regional Team)
• Flavor/Pack Innovation/ Renovation within existing formats
• Campaign development and deployment
  
  

Key Success Metrics

• Financial Metrics: Underlying Sales Growth (USG) and Underlying Operating Margin (UOM)
• Brand Power Growth
• Innovation Delivery to Business Cases
  
  

Key Interfaces

• Internal Cross-Functional Project Team (including R&D, Supply Chain, Finance, Customer Business Development, Media, Consumer & Market Insight, Customer Strategy & Planning)
• Internal Regional Brand Teams
• Creative, Media, and PR/Influencer Agencies
  
  

Key Skills/ Experience Required

• Minimum 5 years experience in Brand Management or Customer Business Development
• Consumer and Customer Understanding
• Project Management and Problem Solving
• Good with Numbers (Sales Analytics, Business Cases, etc.)
• Communication & Presentation Skills
• Leading Teams and Managing Stakeholders
  
  

We highly encourage applicants to exclude information on age, gender, and school/s in view of Equity, Diversity, and Inclusion. Unilever assesses candidates based on skills, performance, experience and leadership.

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.