Hybrid Healthcare Representative

Role Summary

Summarize the primary purpose & key accountabilities of the role, including geographical scope (i.e., Global vs. Country/Region). Summary should be concise and include strategic information that would attract candidates to the role. It may be helpful to complete this section after you have finished the other sections of the document.

This Hybrid Health Representative – Junior is responsible for the promotion of Pfizer’s products, platforms and services to address customer needs and achieve sales objectives.

The Hybrid Health Representative – Junior (HRJ) will be the central contact in connecting customers within their accounts to therapies, platforms, and services that advance wellness, prevention, treatment, and cure to diseases within their assigned therapeutic area. Central to HRJ’s role will be the introduction of new & promoted medicines, innovative digital platforms, and Pfizer services that will help elevate the Health Care Professionals’ ability to provide patient care.

The role is consultative; spanning Pfizer’s entire resource and product portfolio for their customer base and one that will result in long standing and truly valued relationships with customers.

The HRJ will draw on knowledge and understanding of customers, the therapeutic area, the healthcare environment, Pfizer’s products, platforms, and service offerings to provide solutions to customer needs.

The HRJ will create a Master Customer Work Plan that will consolidate relevant customer information including needs and preferences as well as Pfizer products, platforms, and services that can address these needs and preferences.

He should be proficient at planning and executing an effective relationship strategy and building / maintaining effective, long-term business relationships with customers in all levels including senior executives, key decision makers, and influencers. He will identify and prioritise Pfizer opportunities through a thorough understanding of customers’ business and strategic imperatives.

The HRJ is responsible for supporting their customers with their designated portfolio within a defined customer list.

Role Responsibilities

The Hybrid Health Representative, Junior (HRJ) is responsible for promoting and creating demand for products among assigned customers.

• Deliver promotional science-based brand messages on product, disease conditions, and services that could support the HCP in meeting patient needs.
• Act as key POC for seamless connection to Pfizer SMEs and resources
• Be responsible for onboarding customers to new operating models and new platforms (e.g., Digital Engagement Portal)
• Be knowledgeable of customer preferences for programs, content and channels to orchestrate an ideal customer experience through relevant content selection.
• Regularly provide feedback to relevant Pfizer roles on customer preferences for programs, content, and channels.
  
  

Develop and regularly update a Master Work Plan (MWP) as source of relevant information and guideline in planning HCP engagements and program offerings

• Detail regularly to doctors and allied medical personnel (pharmacists, nurses, microbiologists and others) through face-to-face visits as well as through personal and non-personal virtual channels.
• Implement promotional programs as cascaded by the commercial leadership and propose customer specific promotional programs as needed.
• Achieve annual sales targets, customer reach, and call rates.
  
  

Adhere to company values and policies at all times

Qualifications

• College Degree of any course. Science background is preferred.
• at least 2 years of experience as medical representative
• Curiosity and an entrepreneurial mindset.
• Analytical skills to identify the connections between data, products, services and the needs of both Health Care Professionals and patients.
• Written and verbal communication skills to help build trusted, sustainable relationships with your internal and external stakeholders.
• Solid understanding of the digital space and a willingness to keep learning and upskilling.
• Strategic thinking and planning to help customers see beyond the day-to-day.
• Agility, adaptability to change and seasoned negotiation skills.
• Commercial and business acumen, managing financial budgets, driving sales and achieving performance measures.
• Able to connect with customers virtually and in person.
• Can-do attitude and a work ethic underpinned by determination and commitment
• Professional License as a Medical Representative
• Valid Driver's Licence
  
  

ORGANIZATIONAL RELATIONSHIPS

• Reports to the Hybrid Healthcare Representative - Manager
• Regularly interacts with Internal Stakeholders including but not limited to:
• Account Managers
• Other Hybrid and Virtual Healthcare Representatives
• CBL
• Category Lead
• Medical Managers and other SME’s.
  
  

• Regularly interacts with External stakeholders including but not limited to:
• Assigned HCPs
• Pharmacists
• Therapeutic Committees
• Purchasers
• Account Decision Makers
  

Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.

Sales