Head of Offline APAC

Ready to lead, disrupt and reinvent the sleep industry?

We are Emma – The Sleep Company. Founded in 2015, we’ve become the world’s largest D2C sleep brand, available in over 35 countries with more than 25 stores across Europe. Recommended by leading consumer associations in EMEA, APAC, and the Americas, we develop the best sleep comfort products that empower our customers to awaken their best every day.

At Emma, we are a community of smart, driven people, united by a strong culture of collaboration, teamwork, and knowledge sharing. We think big, take ownership, and are empowered to drive meaningful impact. Through hands-on experience, mentorship, and continuous learning, we drive our own growth and learning. With Emmies from over 60 nationalities and offices across multiple regions, our diverse perspectives enrich our workplace culture. Ready to shape the future of sleep with us? Let’s make it happen!

Emma – The Sleep Company is seeking an experienced and strategic senior leader to spearhead the expansion business offline in the Asia Pacific region. With an initial focus on retail expansion in India and Taiwan, the goal is to build a double digit million-dollar business in the next 3 years, through owned and partner branded stores and wholesale partnerships.

What You'll Do

• Regional Strategy Development: You will design and implement a comprehensive offline expansion strategy aligned with Emma's global objectives. You will research markets to identify opportunities and trends, starting with focus Market India and Taiwan.
• Offline Channel Expansion: You will build Emma’s offline presence via retail stores and partnerships with wholesalers in target markets
• Team Leadership: You will hire, manage, and develop a cross-functional team spanning sales, marketing, and operations centrally and across our different markets to execute the growth plan.
• Performance Management: You will define financial goals and OKRs, monitor performance, and report progress to ensure sustainable business growth and market share expansion.
• Internal & External Stakeholder Management: You will collaborate closely with global leadership, peers in other regions, regional teams, and external partners to ensure alignment and execution.
• Market Entry Execution: You will drive market entry plans for new APAC markets, ensuring regulatory compliance and smooth operational setup.
  
  
  

Who We're Looking For

• You have at least 10+ years of experience in retail, sales, marketing, or business development, preferably in the APAC region.
• You have a proven track record of scaling retail and offline brands and leading cross-functional teams in dynamic environments.
• You have deep market knowledge in one of our APAC markets: India, Taiwan, Australia, Japan, Korea, Hong Kong or Philippines. Strong understanding of retail landscapes and consumer behavior.
• You have strong leadership skills with the ability to build, inspire, and manage high-performance teams.
• You have excellent communication and relationship-building skills with both internal stakeholders and external partners.
• You are a strategic thinker and problem solver with a data-driven mindset and the ability to identify opportunities and risks.
  
  
  

Become an Emmie

Emma is transforming the world of sleep - and we want the highest-performing people to help us pull it off. We want you. But only if you're willing to go all in. Only if you're willing to question, disrupt, innovate, and create from the ground up.

We proudly celebrate diversity. We are an equal-opportunity employer committed to promoting inclusion in our workplace. We consider all qualified applicants for employment without regard to race, ethnic origin, religion or belief, gender, gender identity or expression, sexual orientation, national origin, disability, or age.

Our aim is to get back to you in a couple of days, however, we are currently receiving a large number of applications and this might lead to a delay in the process. We will get back to you as soon as possible!