Head of Marketing

This pivotal role offers you the opportunity to shape and execute comprehensive marketing strategies across diverse APAC markets, driving both brand presence and commercial success. As a key member of the regional leadership team, you will influence not only marketing outcomes but also organisational culture and operational standards at the Manila office. The position provides a unique platform to collaborate with international teams and champion data-driven decision-making.

What You'll Do

As Head of Marketing Asia Pacific, you will be entrusted with steering the full spectrum of marketing activities across one of the world’s most dynamic regions. Your day-to-day responsibilities will involve crafting tailored strategies that address the unique challenges of each APAC market while maintaining cohesive brand messaging. You will oversee digital performance channels—ensuring every campaign is optimised for maximum impact—and lead cross-functional teams in delivering exceptional customer experiences on digital platforms. By collaborating closely with both local colleagues in Manila and global partners abroad, you will facilitate knowledge sharing and ensure that regional initiatives are fully aligned with broader organisational objectives. Your ability to interpret complex data sets will empower you to make informed decisions that drive both immediate results and long-term value. Success in this role means not only achieving ambitious growth targets but also cultivating a supportive workplace culture where every team member can thrive.

• Set and implement ambitious marketing strategies tailored to the diverse Asia Pacific market landscape, ensuring robust brand positioning and long-term growth.
• Oversee all digital performance channels including paid media, social platforms, affiliates, influencers, and CRM initiatives to optimise spend and maximise return on investment.
• Champion rigorous attribution modelling, incrementality testing, and ongoing optimisation efforts aligned with global best practices to ensure marketing effectiveness.
• Lead the development and execution of regional brand strategies and communication initiatives that enhance awareness, preference, and loyalty across multiple customer segments.
• Ensure consistency and quality across all brand touchpoints by overseeing integrated campaigns that resonate with local audiences while aligning with global standards.
• Drive best-in-class customer experiences on digital platforms by leveraging data-driven insights to improve conversion rates, customer satisfaction, and overall webshop performance.
• Actively collaborate with global marketing teams, product managers, and regional stakeholders to foster alignment, share best practices, and ensure seamless integration of initiatives.
• Serve as a central figure within the Manila office’s leadership team by nurturing an environment of accountability, talent density, high performance, and professional growth.
• Promote a culture of measurement, analytics, experimentation, and predictive analysis to inform strategic decisions and continuously improve marketing outcomes.
  
  

What You Bring

To excel as Head of Marketing Asia Pacific you will bring extensive experience from senior-level positions within e-commerce or digitally native environments where you have managed large-scale multi-channel campaigns. Your background should include hands-on expertise in both performance marketing (across paid media channels) and sophisticated CRM approaches designed to nurture lasting customer relationships. You will have demonstrated your ability to build brands through creative yet measurable communication strategies that resonate locally while supporting global ambitions. A deep familiarity with digital commerce—including user experience design principles—is essential for driving continuous improvement on webshops or similar platforms. Your approach combines strategic foresight with practical execution: you know how to identify what matters most for business growth then mobilise resources efficiently towards those priorities. Analytical thinking comes naturally; you are comfortable interpreting complex data sets using modern tools so that every decision is grounded in evidence rather than intuition alone. Above all else your interpersonal skills set you apart: whether inspiring direct reports or collaborating cross-functionally you foster trust respect inclusivity—and always strive for collective achievement over individual recognition.

• Demonstrated success in senior marketing roles within high-growth e-commerce or digitally focused organisations managing multi-channel strategies across diverse markets.
• Deep understanding of paid media channels such as search engines, social networks, affiliate programmes, influencer partnerships as well as advanced CRM tactics for customer engagement.
• Proven track record in developing impactful brand strategies that deliver measurable improvements in awareness, preference, loyalty or market share.
• Expertise in digital commerce platforms including UX/UI principles; experience optimising conversion rates through data-driven enhancements to the online customer journey.
• Ability to balance strategic vision with pragmatic execution—identifying high-impact opportunities while ensuring operational excellence at every stage.
• Strong analytical skills with comfort using dashboards; proficiency in advanced measurement tools; experience applying predictive analytics to guide decision-making processes.
• Excellent interpersonal skills with a history of motivating teams; proven ability to influence stakeholders at all levels from senior management through local teams.
• Outstanding communication abilities—capable of aligning diverse groups around shared goals while ensuring clarity throughout project lifecycles.
• Experience navigating complex market dynamics across multiple countries; adept at adapting strategies for local relevance without compromising global consistency.
  
  

Due to the high volume of applications we are experiencing, our team will only be in touch with you if your application is shortlisted.