Head of Marketing

Responsibilities / Duties:

1. Brand Innovation

• Develop data-driven insights through market research, consumer understanding, and shopper studies
• Develop and execute an innovative marketing strategy that aligns with business objectives and drives differentiation in the market.
• Assess, analyze, propose innovative product and brand ideas within the organization to determine feasibility, considering factors such as resources, market potential, and strategic alignment with Origami.
• Reviews and endorses for approval of the CEO the contracts, Purchase Orders and other pertinent documents related to the sale of products in the market.
• Conducts regular review and monitoring of the status of projects, import licenses, LTOs, IPs, CPRs, returns/refunds, shipping logistics, and other brand-related updates.
• Oversees the maintenance of accurate and up-to-date information within pertinent databases and documentation systems.
• Develops and implements standardized protocols for the quality assurance (QA) of items, ensuring consistent and effective quality control processes throughout the organization.
• Onboard newly acquired brands to be sold under Origami on the internal protocols from demand creation to demand fulfillment.

1. Brand Performance Marketing

• Develop and execute a comprehensive brand marketing strategy aligned with business goals, encompassing brand positioning, messaging, and differentiation in the market.
• Lead the development and evolution of the brand's visual identity, voice, and tone, ensuring consistency across all touchpoints.
• Coordinate the introduction of new products within the category, including launch strategies, inventory planning, and marketing support.
• Oversees the execution of integrated marketing campaigns in all channels that reflect the brand's values, resonate with the target audience, and drive engagement
• Lead the planning, execution, and optimization of social media campaigns, leveraging paid and organic strategies to achieve campaign objectives.
• Manage the brand marketing budget effectively, allocating resources for optimal impact and return on investment.

1. PR & Community

• Develop and implement comprehensive PR strategies that align with the goals to enhance brand reputation and visibility.
• Cultivate and maintain relationships with media outlets and influencers (KOLs), securing media coverage and managing press inquiries effectively.
• Oversee the creation of press releases, social media ads and other PR materials, ensuring consistency in messaging and alignment with brand values
• Track and analyze KOL performance metrics, engagement levels, and campaign impact, providing insights and recommendations for future collaborations.

Qualifications:

Education: Bachelor’s degree in Marketing, Business Administration, or a related field (Master’s degree preferred).

Experience: At least 3 years of experience in marketing operations, with a proven track record in a leadership role.

Essential Skills / Knowledge / Abilities:

• Strategic mindset with a deep understanding of marketing principles, consumer behavior, and market dynamics.
• Strong leadership and team management skills, with the ability to inspire and motivate teams to achieve goals.
• Excellent communication, negotiation, and interpersonal abilities.
• Analytical skills with the ability to interpret data and derive actionable insights.
• Proven experience in developing and executing successful marketing strategies.
• Certifications or training in marketing strategy, leadership, or related fields