Head for Branding and Marketing Services and Communications (Senior Officer)
East West Banking Corporation
Date: 8 hours ago
City: Taguig
Contract type: Full time

About The Job
Locations: Makati and Taguig
Corporate Title: Senior Manager to Assistant Vice President
Work Arrangement: Onsite
Our Marketing and Cash Management Team is looking for experienced professionals to join us in Makati and Taguig for the role of Head for Branding and Marketing Services and Communications.
In this role, you will lead and safeguard the EastWest brand, overseeing its equity development, ensuring adherence to brand guidelines, and executing campaigns to enhance brand love. Additionally, you will manage various functions including creatives, copywriting, vendor relationships, merchandising, events, and social media to maintain the brand's reputation and integrity.
Your dream. Our focus.
Whether you're just starting out, or already a seasoned professional, EastWest can help you unleash your potential, and bridge the gap between dream to success.
At EastWest, we empower our employees to drive their careers and are committed to provide the runway for them to grow. We value teamwork and individual initiative. Join us and be part of a highly engaged team, and a workplace that promotes development and goal attainment.
Over 29 years, EastWest has emerged as one of the most consumer-focused universal banks in the Philippines. EastWest is committed to continuously invest in people and in process, product, and service enhancements, and embrace new ideas to enhance the EastWest experience.
What The Role Will Entail
Locations: Makati and Taguig
Corporate Title: Senior Manager to Assistant Vice President
Work Arrangement: Onsite
Our Marketing and Cash Management Team is looking for experienced professionals to join us in Makati and Taguig for the role of Head for Branding and Marketing Services and Communications.
In this role, you will lead and safeguard the EastWest brand, overseeing its equity development, ensuring adherence to brand guidelines, and executing campaigns to enhance brand love. Additionally, you will manage various functions including creatives, copywriting, vendor relationships, merchandising, events, and social media to maintain the brand's reputation and integrity.
Your dream. Our focus.
Whether you're just starting out, or already a seasoned professional, EastWest can help you unleash your potential, and bridge the gap between dream to success.
At EastWest, we empower our employees to drive their careers and are committed to provide the runway for them to grow. We value teamwork and individual initiative. Join us and be part of a highly engaged team, and a workplace that promotes development and goal attainment.
Over 29 years, EastWest has emerged as one of the most consumer-focused universal banks in the Philippines. EastWest is committed to continuously invest in people and in process, product, and service enhancements, and embrace new ideas to enhance the EastWest experience.
What The Role Will Entail
- Define and articulate the brand footprint of EastWest, including brand belief, values, and critical pillars, to guide all communication materials.
- Establish and implement brand work guidelines for consistent communication style and tonality among front-facing employees interfacing with external customers and media.
- Ensure external communication aligns with brand equity guidelines and values, overseeing branch premise design and updates.
- Monitor brand attribute ratings, identify priorities for improvement, and collaborate with business segment teams and agencies to address weaknesses.
- Lead the execution of brand and PR campaign plans, develop content for all media channels, create PR campaign and messaging strategies to enhance brand attribute ratings, manage Key Opinion Leaders (KOLs), oversee media relations, and coordinate the development, writing, and deployment of external communications content.
- Holder of Bachelor's Degree in Marketing, Communication or any related field
- Extensive experience in similar function, and must have managed and developed more than one bank product, and possess digital experience.
- Experience in different aspects of banking
- Must have managed and developed more than one bank product, and digital marketing
- Strategic thinker, creative, organized, analytical, process oriented and collaborative
- Career development and training opportunities
- Competitive salary package and benefits
- Performance-based incentives and recognition programs to reward high-performing individuals
- Opportunity to work with industry experts and be mentored by them
- Defined career progression paths to guide you in your professional growth
How to apply
To apply for this job you need to authorize on our website. If you don't have an account yet, please register.
Post a resumeSimilar jobs
Accounting Supervisor (Retail) | Open to non-CPAs
HR TechX Corp.,
Taguig
2 days ago
Location: BGC TaguigWork setup & schedule: Full onsite | DayshiftQualifications:Bachelors degree in Accountancy.At least 4 years of experience in general accounting, with background in working within the retail industry.Proficient in utilizing accounting software and manual accounting using Excel.CPA license is a plus, but not required.Ability to work effectively under pressure and meet tight deadlines.Key Responsibilities:Oversee and manage the daily operations...

Fraud Risk Analyst
Globe Telecom,
Taguig
3 days ago
At Globe, our goal is to create a wonderful world for our people, business, and nation. By uniting people of passion who believe they can make a difference, we are confident that we can achieve this goal.Job DescriptionRole Overview:We are looking for a proactive and detail-oriented Fraud Risk Analyst to join our Fraud Risk & Assurance team. The ideal candidate...

GDS Consulting CSS (Consulting Support Services) Staff
EY,
Taguig
4 days ago
At EY, you’ll have the chance to build a career as unique as you are, with the global scale, support, inclusive culture and technology to become the best version of you. And we’re counting on your unique voice and perspective to help EY become even better, too. Join us and build an exceptional experience for yourself, and a better working...
