Events/Exhibitions Sales Rep I

     As a Delegate Sale Executive, you are responsible for ensuring a good attendance rate for all relevant ICIS events throughout the year. Directly calling attendees, you are in-charge of an end-to-end cycle of promoting ICIS events and closing a conference and training ticket, ensuring that payment is made. Apart from these, you are expected to assist ICIS visitors by providing key event information such as event pricing and matching conference details with their needs, addressing questions and assisting during registration.

     The role will be versatile and adaptable to varying projects as ICIS handles multiple events for different industries. You will be calling across a number of commodities including base oils, recycled plastics and polyolefins. Vital outputs for this role are meeting daily lead targets, regularly converting leads to registration, researching leads and filling data gaps, as well as submitting accurate insight reports to stakeholders.

Reporting to the Marketing Director you will be responsible for achieving and exceeding revenue targets whilst supporting strategic plans to grow our events. The successful candidate will be a proactive salesperson who will manage their own campaigns, identify growth opportunities and be a strong team player.

The successful candidate will lead by example showing best-practice sales experience; encouraging innovation, initiative and collaboration with your peers.

You will be given the tools and autonomy to do your job, and we will help support you in developing your knowledge of the markets we serve and our fantastic events.

Key Responsibilities

• To sell delegate places across events in the ICIS portfolio to deliver revenue targets
• Oversee and take ownership of the delegate sales process, including building and managing pipelines and reporting on all activities
• To maintain a clean and updated prospect and customer database
• Selling tabletops and new exhibition booths where required.
• Build long-term relationships with customers, understanding their businesses and marketing needs, and be seen as part of the industry.
• Ability to sell senior level prospects and customers and achieve new business and increase revenues from existing customers.
• Update and verify visitor information on each call
• Build new leads and strengthen connections/network by generating new interests from existing or new companies – acquire new e-mail addresses and gather new subscribers to various e-mails.
• Effective management of CRM Campaigns across multiple events.
• Accurately report progress through weekly sales reports and forecast revenue projections allowing the Marketing Director to budget accordingly.
• Achieve and surpass individual revenue targets across the group
• Create a network to maximise your pipeline and create sales across portfolios
• To liaise effectively with all internal departments (sponsorship, production, marketing, registrations, operations)
  
  

Key Skills

• Delivers sales and grows events through understanding market dynamics
• Quickly gains knowledge of new markets
• Customer-centric, develops and maintains relationships with customers
• Communicates clearly, confidently and fluently in verbal and written form
• Good questioning and needs analysis skills driven by curiosity
• Strong negotiation skills
• A team player you’ll be used to working across multiple projects
• Share information with those inside and outside their immediate team
• Decisive and can demonstrate commitment to decisions taken
• Pre-empts problems, identifies opportunities and creates workable solutions
• Able to work across multiple projects
• Invests time in preparation and sets clear plans and priorities
• Keeps track of progress against these and can work to key milestones
  
  

Qualifications

• Bachelor's degree holder or completed at least 2 years level in College (no back subjects/incomplete units)
• Proven and successful track record in a relevant sales environment, preferably in the B2B conference industry
• Experience in cold calling
• Excellent customer service skills
• Excellent communication skills, both verbal and written
• Ability to work independently, quick thinker, and detail-oriented
• Advance/ Proficiency English
• Strong team player and the ability to work under pressure
• High levels of professionalism with strong attention to detail
• Salesforce experience is nice to have