Ecommerce Consumer Engagement Manager
Abbott
Date: 1 week ago
City: Taguig
Contract type: Full time
Main Responsibilities
- Develop & manage optimized navigation, product categorization & site creative in partnership with the brand and marketing teams.
- Conduct new product uploads, category builds, product detail maintenance, and promotional activities.
- Builds and execute on promotional eMerchandising calendar
- Analyzes data to understand customer shopping behaviours/trends, and identify digital customer engagement opportunities
- Collaborates with internal and external stakeholders to improve chat support metrics and ratings and reviews
- Conceptualize category/brand campaign themes, creative content and develop ideas on how to promote awareness, drive traffic and demand on our brands and products online.
- Lead and monitor on-platform solutions, digital shelf metrics and campaign performance and be able to identify insights, key learnings, solutions/recommendations on how to improve for future implementation.
- Optimize site shopability from the customer’s point of view by managing category presentation (slotting, sortability, etc.) and findability through facet and attribute optimization.
- Collaborates with Marketing and Key Accounts Manager to identify promotion, cross-sell, and up-sell opportunities to increase engagement and conversion Liaison with brand and agency on content toolkits, adaptation and deployment to local platforms
- Conduct competitive benchmarking to inform e-merchandising plans
- Education: Bachelor's degree
- Years of experience, both overall and any industry-specific experience needed: 3-5 years
- Strategic, creative and analytical thinker
- Strong commercial and financial understanding
- Ability to analyze data and problem solve
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