Digital Strategy and Activations Manager

Globe Telecom


Date: 6 hours ago
City: Taguig
Contract type: Full time
At Globe, our goal is to create a wonderful world for our people, business, and nation. By uniting people of passion who believe they can make a difference, we are confident that we can achieve this goal.

Job Description

  • Identifies the strategic growth for Prepaid / Postpaid and execute imperatives for the prepaid / postpaid digital channels
  • Grows the total digital performance and online mix in digital channels for prepaid / postpaid business by driving acquisition and operational efficiencies


Duties And Responsibilities

[Funnel Management]

  • Monitors prepaid / postpaid acquisition in digital channels and collaborates with channel partners to generate insights, uncover trends, and identify drivers


[Operations Management for Online business]

  • Defines the ideal prepaid / postpaid acquisition in digital channels (Portal, GlobeOne) and works with enabling teams to ensure the delivery of these ideal experiences
  • Creates and executes relevant promos/campaigns/process/policy changes to address digital channel drivers and continuously improve the customer experience
  • Works closely with BB Capabilities, PEDG and Web Ops teams to monitor Portal, GlobeOne to ensure that features/capabilities are functioning as needed.


[End-to-End Brand Management]

  • Drives prepaid / postpaid broadband’s activations and achieves targets in digital channels by launching relevant promos/campaigns that are exclusive to the channel
  • Monitors prepaid / postpaid acquisition performance in digital channels and collaborates with channel partners to generate insights, uncover trends, and identify drivers
  • Defines the ideal prepaid / postpaid acquisition experience in digital channels (Portal, GlobeOne) and works with enabling teams to ensure the delivery of these ideal experiences
  • Works with PEDG to monitor Portal, and GlobeOne to ensure that assets, spiels, and offers are always updated and functioning


KPIs

[Digital Acquisition]

  • Achievement and improvement in digital acquisition conversion rates


Top 3-5 Deliverables

  • Detailed Project Requirements and Plan
  • Budget Plan and Budget Processing
  • Go-To-Market Plan and Execution
  • Campaign Communication Materials
  • Cadence of Performance Reviews


Equal Opportunity Employer

Globe’s hiring process promotes equal opportunity to applicants, Any form of discrimination is not tolerated throughout the entire employee lifecycle, including the hiring process such as in posting vacancies, selecting, and interviewing applicants.

Globe’s Diversity, Equity and Inclusion Policy Commitment can be accessed here

Make Your Passion Part of Your Profession. Attracting the best and brightest Talents is pivotal to our success. If you are ready to share our purpose of Creating a Globe of Good, explore opportunities with us.

How to apply

To apply for this job you need to authorize on our website. If you don't have an account yet, please register.

Post a resume

Similar jobs

C++ Programming Language

Yondu, Inc., Taguig
1 day ago
Expert knowledge and understanding of software development design patterns, end-to-end system quality management and software lifecycle management methodologiesTranslate business requirements and system requirements into detailed technical specifications or business features and user stories using the SAFe Agile frameworkWriting software code, automated unit tests, and debugging the code to delivery documented working software that meets the requirements in accordance to client's...

SPE-Customer Service HC

Cognizant, Taguig
1 day ago
Job SummaryWe are seeking a dedicated Customer Service Specialist with 2 to 4 years of experience in a healthcare call center environment. The ideal candidate will excel in providing exceptional customer service while working from home during night shifts. This role requires strong communication skills and a deep understanding of healthcare processes to effectively assist and resolve customer inquiries.ResponsibilitiesHandle incoming...

Employee Relations Specialist

Tenet Healthcare, Taguig
2 days ago
POSITION SUMMARY The Employee Relations Specialist for the Tenet HR Employee Relations group conduct investigations related to alleged discrimination harassment or retaliation under the guidance of a Sr ER Specialist consistent with Company protocol and in a timely fashion. The ER Specialist will identify investigation issues, potential evidence and sources, determine findings, and prepare all associated documentation. This is an...