Digital Strategic Director

Qubel Group


Date: 4 days ago
City: Makati City
Contract type: Full time
About the Company:

A growing advertising company based in Makati, supporting local and global clients.

Essential Functions:

  • Lead strategic planning across social and digital platforms on a monthly basis to provide direction for a brand’s presence.
  • Collaborate with the different internal teams to create and deliver best-in- class social media and content-driven campaigns for our clients.
  • Liaise with clients to attain an ever evolving understanding of their changing needs and adapting our approach to social media management for them accordingly.
  • Plan and help execute media amplification and social media advertising on key social platforms.
  • Deep-dive into social media analytics to understand why certain content performs better than the rest and providing actionable insights for our clients backed by social data.
  • Track the effect of social and content marketing on the client’s digital platforms to showcase the effectiveness of our digital marketing.
  • Stay on top of industry changes to ensure our clients are always ahead of the curve on digital and social.
  • Spearhead the process of social advertising and content promotion across social media platforms, optimizing for the client’s objectives.
  • Develop digital plans for the line-up of brands assigned
  • Competitive monitoring to benchmark content for handled brands
  • Prepares work to be accomplished by gathering information and working with fellow Account Managers
  • Contributes to team effort by accomplishing related results as needed; collaboration with internal Creative and Accounts team
  • Creation of presentation decks
  • Presenting ideas to clients
  • Meeting with clients and adjusting designs to fit their needs or taste
  • May be part of a pitch team for new business
  • Help the rest of the team with social media management and content management when necessary
  • Other responsibilities related to the job as seen fit

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