Digital Marketing Specialist - CALABAR, South Luzon, Palawan

FILINVEST COMPANY: FILINVEST LAND INC.

JOB SUMMARY:

The Digital Marketing Specialist - NCR & Central Luzon will be responsible for executing regional social media strategies in alignment with corporate-prescribed content. The role involves localizing social media calendars and materials, deploying regional campaigns, managing community engagement, and handling paid social media boosting efforts (MSF/PPP). Additionally, the specialist will provide on-ground coverage of key Filinvest events, including launches and project openings, for social media use.

QUALIFICATIONS REQUIRED:

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• Licenses & Training:
• Digital Marketing, certifications (Meta Blueprint, Google Ads) are a plus
• Social media management and advertising training is an advantage
  
• Willing to be assigned at Mandaluyong City.
• Willing to do field works.
  
  

TECHNICAL COMPETENCIES AND SKILLS:

• Proficiency in social media management (Facebook, Instagram, LinkedIn, TikTok, Youtube)
• Knowledge of digital advertising (Meta Ads Manager, Google Ads is a plus)
• Strong writing skills for captions, posts, and responses
• Data analysis and reporting (Facebook insights, Google analytics)
• Event photography and videography skills
  
  
  

DUTIES AND RESPONSIBILITIES:

• Social Media Content Localization & Deployment (30%)
• Adapt corporate social media content for his territory's regional audience.
• Ensure brand consistency while making localized adjustments for cultural and market relevance.
• Schedule and publish posts across social media platforms in a timely manner.
  
• Regional Social Media Campaign Development (20%)
• Develop and execute social media campaigns tailored to the region's needs.
• Collaborate with the corporate marketing team to ensure alignment with national strategies.
• Track and report on campaign performance.
  
• Community Engagement & Moderation (20%)
• Monitor and respond to comments, messages, and inquiries across all regional social media pages.
• Foster engagement and build relationships with the local audience.
• Escalate issues or concerns to the appropriate teams when necessary.
  
• Paid Social Media Advertising (MSF/PPP Boosting) (15%)
• Execute and monitor social media ad boosts based on the regional budget.
• Optimize and placements for maximum engagement and reach.
• Provide reports on performance and suggest improvements.
  
• Event Coverage & Content Creation (15%)
• Attend and document key Filinvest events, including project launches and openings.
• Capture high-quality photos and videos for real-time social media use.
• Edit and enhance multimedia content using Canva and CapCut.