Digital Marketing Manager

Company Description

Aboitiz Foods is an integrated regional food and agribusiness company dedicated to creating a high-performance culture anchored on our time-honored values of Integrity, Teamwork, Innovation, and Responsibility. Through the collective strengths of our subsidiaries, Pilmico and Gold Coin, we believe in sustainably feeding Asia’s growth from mill to meal.

We are constantly improving and optimizing our processes by integrating the value chain around Asia. We leverage our sector expertise and capabilities to deliver quality every time. With our world-class technology and culture of constant innovation, we devote ourselves to serving you better.

At Aboitiz Foods, we embrace change and inspire innovation, leading the way in food and agribusiness solutions. Join us as we shape the future of food in Asia and build a culture where, together, we nourish the future.

https://www.aboitizfoods.com/

Job Description

Job Scope:

The DMC Manager of our Food and Nutrition business is responsible for all efforts relating to digital media, and marketing communications. This scope includes but is not limited to: ecommerce management, digital marketing, digital advertising, digital media management, digital campaign management, digital community management, as well as overall media management, content strategy, and content management. The role requires close collaboration with our F&N brand and trade marketing teams, our data and insights teams, and our corporate IT teams, as well as all our external agencies and partners. The DMC Manager will need to have in-depth experience in managing a company’s e-commerce platforms and activities, immersion in digital marketing tools and activities, as well as prior exposure to general omni-channel marketing planning, including traditional (or ATL) media channels. The Manager must be comfortable with data analytics and reporting, especially in the digital spaces. Along with the F&N brand teams, the DMC team is equally responsible for creative content planning and deployment, and knowledge and passion in this area is also important.

Manage the overall digital (and secondarily non-digital) media activities of the F&N business.

Key Responsibilities

• Manage the e-commerce activities of the F&N business(es)
• Manage the digital marketing activities of the F&N business(es) - including the receiving of total digital marketing budgets and recommending best deployment across platforms and campaigns to attain the brand building, business growth, and profit targets of each business
• Propose and deploy digital marketing campaigns based on agreements with the brand marketing teams
• Develop/ oversee the development of creative materials based on received briefs and align these with the brand marketing teams; this includes proposing content calendars
• Manage the digital communities of the F&N businesses, across platforms; including content development, response management, customer query handling
• Proactively seek new digital platform opportunities to grow F&N businesses, whether via ecommerce or sales expansion into digital/hybrid channels, or via growing awareness through various digital channels
• Monitor and report data analytics - sales revenues, customer analytics, campaign effectivities; create dashboards for management and other stakeholders
• Monitor and report external trends; market and competitor trends and movement, including brand and product feedback
  
  

Other Tasks

• Performs other tasks as may be assigned by the team leader.
  
  

Qualifications

• Bachelor's degree in Marketing, Communications, IT or any related field.
• 5-8 Years of Experience in Digital Marketing, Digital Media Management, Content Development
• Technical familiarity with website management, ecommerce management, Meta/Google/BD platforms
• Coding capability a plus
  
  

Additional Information