Digital Marketing & Content Specialist

Job Role: Digital Marketing & Content Specialist Status: Remote | Full-Time (40 hours/week)

Schedule: 8:00 AM – 5:00 PM Australia Time / 06:00 AM – 03:00 PM Manila Time (Mon-Fri)

Why choose Remote Staff?

• 100% Work from Home. No office-based setups. Manage your time efficiently and enjoy work-life balance.
• 15+ years in the remote work industry. We’ve helped more than 8K Filipinos establish virtual careers with international clients since 2007
• Competitive and negotiable compensation (depending on skill level & experience
• 100% coverage on Government Contributions Remittance* to SSS, Philhealth, and Pag-ibig. Traditional employment set-ups cover only 50%, while you shoulder the other half as a salary deduction.
  
  

Role Objective

We are seeking a skilled Digital Marketing & Content Specialist to enhance Client’s online presence and engage target audiences through effective digital marketing strategies and high-quality content creation. This role combines digital marketing, SEO management, social media strategy, and content creation to promote our innovative cybersecurity solutions, with a focus on vendor and supply chain risk management. The ideal candidate will have a strong grasp of SEO, content writing, digital advertising, email marketing, and social media, alongside a passion for cybersecurity.

Job Description

• SEO Management:
• Conduct keyword research and implement on-page and off-page SEO strategies to improve search engine visibility.
• Optimize website content and structure to enhance rankings, drive organic traffic, and improve conversions.
• Monitor SEO performance using tools like Google Analytics, SEMrush, and Ahrefs, and report on improvements.
• Content Creation:
• Write and manage blog posts, articles, case studies, e-books, and whitepapers that highlight cybersecurity trends and Client’s solutions.
• Develop and maintain a content calendar that aligns with marketing goals.
• Create multimedia content such as graphics and videos for social media, adhering to SEO best practices and brand guidelines.
• Social Media Management:
• Develop and implement a social media strategy across platforms like LinkedIn, Twitter, Facebook, and Instagram.
• Create, schedule, and manage posts, responding to comments and inquiries to foster engagement and maintain brand voice.
• Monitor social media channels and performance metrics to optimize engagement and reach.
• Email Marketing:
• Design and execute email marketing campaigns, manage subscriber lists, and optimize campaigns based on engagement analytics.
• Ensure that all email communications align with branding and business goals, while improving open and click-through rates.
• Digital Advertising:
• Manage and optimize PPC and display advertising campaigns on platforms like Google Ads and Facebook Ads.
• Use retargeting strategies to improve ROI, ensuring adherence to branding and messaging guidelines.
• Market Research & Reputation Management:
• Analyze competitor activity and market trends to inform marketing strategies.
• Monitor online reviews and manage the company’s online reputation, promoting positive customer testimonials and addressing any concerns or feedback.
• Collaboration & Strategy Development:
• Work closely with the marketing team to align content creation with broader marketing strategies.
• Continuously assess the performance of marketing efforts and provide insights to improve future campaigns.
  

Job Qualifications

• In-depth knowledge of SEO strategies and tools such as Google Analytics, SEMrush, and Ahrefs. Understanding of search engine algorithms and ranking factors.
• Strong writing and editing skills with experience in creating blogs, case studies, whitepapers, and other forms of content. Basic graphic design skills or proficiency in tools like Canva or Adobe Creative Suite.
• Hands-on experience in managing social media campaigns and tools like Hootsuite or Buffer, with a proven track record of growing engagement and brand awareness.
• Experience in developing and managing email campaigns using platforms like Mailchimp or HubSpot, with an ability to analyze and optimize performance.
• Knowledge of PPC and display advertising on platforms such as Google Ads and Facebook Ads, including retargeting strategies.
• Strong ability to measure and evaluate the effectiveness of marketing campaigns using tools like Google Analytics and social media insights.
• Excellent organizational skills to handle multiple projects, manage deadlines, and work both independently and collaboratively.
• Familiarity with cybersecurity concepts, particularly related to vendor risk management and supply chain security, is preferred.
• Experience managing online reviews and platforms like Trustpilot or Google My Business, with a focus on maintaining a positive online presence.