Digital Marketing Analyst

Regional Digital Marketing Analyst

A highly experienced Digital Marketer, you will be a key member of the Marsh McLennan Digital Marketing team. Responsibilities will include driving distribution support and enablement, and monitoring and reporting to continuously improve “outside-in” user journeys and experience. With responsibility for delivering a best-in-class online presence, we will trust you to partner effectively with multiple stakeholders to drive business/digital objectives, initiatives, and online optimization (inc. traffic and conversion). The digital marketing is in a fast-paced environment that operates across Marsh McLennan global businesses, with this role reporting into the specified Regional Digital Marketing leader.

At Marsh McLennan, we’re creating a culture where you can bring your authentic self to work. When you join us, you bring your inclusive energy and enthusiasm to a team that values you personally and professionally – regardless of who you are, what you look like, where you were raised or born, who you love or what your religious beliefs are. You are welcome here.

We Will Count On You To

Distribution Enablement and Support

• Authoring webpages to drive the best user experience and to expand audience in Asia location websites and languages.
• Partnering with country marketers and business partners, to execute campaigns inc. email distribution.
• Managing overall “site health” inc. SEO, tags, cookie consent, accessibility, etc. and overall “local” execution of global processes. Partnering with Technology teams on Martech implementation and adoption.
• SEM and content writing are not currently in the scope.
• Coaching/educating marketing teams on best practices to influence digital campaign planning and online experiences.
• Driving “outside-in” taxonomy, IA (within global framework), tagging and content performance with a core focus on experience fragments, localization, and personalization.
  
  

Monitoring and Reporting

• Mining analytics and data sources to continuously enhance our Region/Country user engagement, journeys and conversion including by identifying and implementing A/B tests.
• Partnering with Marketers on monitoring progress against Regional/Country objectives, targets and KPIs (inc. conversion and lead generation) and driving recommendations for improvement.
• Helping to drive the development of both analytics capabilities and processes, as well as accelerating the use of analytics by Marketers for insights and decision-making.
  
  

What You Need To Have

• A minimum 3 years of relevant experience in digital marketing (marketing automation and webpage authoring using CMS), with a proven track record of client engagement and lead generation.
• Exceptional multitasking abilities with a strong focus on accuracy and quality, ensuring all tasks are executed thoughtfully and efficiently without sacrificing attention to detail or performance standards.
• Excellent ability to partner with multiple stakeholders in a dynamic environment, demonstrating a "can do" mindset along with flexibility and adaptability to achieve successful business impact and outcomes.
• Ability to reflect on past experiences to avoid mistakes and develop effective strategies for skill mastery, coupled with a strong desire for continuous learning.
• Excellent communications skills - English verbal and written.
  
  

What Makes You Stand Out

• Experience in MS Dynamics 365, Adobe Experience Manger (AEM), Cvent, and Wrike.
• Robust analytical skills with the ability to integrate and synthesize data from multiple sources to create meaningful datasets. Demonstrated capacity to generate actionable insights that inform and refine marketing strategies.
• A critical mindset is essential for evaluating data sources, testing hypotheses, and reconstructing analytical models to ensure accuracy and relevance in decision-making.
• Proven experience in strategizing and executing comprehensive digital marketing strategies that effectively enhance brand presence and drive client engagement across various channels.
  
  

Why Join Our Team

• Be part of a supportive and inclusive environment where you can bring your whole self to work.
• You’ll get to work with people from different business areas, challenge the way we do things and put your ideas into action.
• We’ll also give you plenty of development opportunities so you can build a rewarding and successful career with us.
• Hybrid working that works around you.
• Competitive base salary with excellent bonus earning potential.
  
  

Marsh McLennan (NYSE: MMC) is a global leader in risk, strategy and people, advising clients in 130 countries across four businesses: Marsh, Guy Carpenter, Mercer and Oliver Wyman. With annual revenue of $23 billion and more than 85,000 colleagues, Marsh McLennan helps build the confidence to thrive through the power of perspective. For more information, visit marshmclennan.com, or follow on LinkedIn and X.

Marsh McLennan is committed to creating a diverse, inclusive and flexible work environment. We aim to attract and retain the best people and embrace diversity of age, background, disability, ethnic origin, family duties, gender orientation or expression, marital status, nationality, parental status, personal or social status, political affiliation, race, religion and beliefs, sex/gender, sexual orientation or expression, skin color, or any other characteristic protected by applicable law.

Marsh McLennan is committed to hybrid work, which includes the flexibility of working remotely and the collaboration, connections and professional development benefits of working together in the office. All Marsh McLennan colleagues are expected to be in their local office or working onsite with clients at least three days per week. Office-based teams will identify at least one “anchor day” per week on which their full team will be together in person.