Digital Channels Strategy and Activations Manager for Cross sell
Globe Telecom
Date: 8 hours ago
City: Taguig
Contract type: Full time

At Globe, our goal is to create a wonderful world for our people, business, and nation. By uniting people of passion who believe they can make a difference, we are confident that we can achieve this goal.
Job Description
The Campaign Planning Manager designs customer engagement campaigns and programs, develops the mechanics and success metrics, shapes desired customer experiences and follows through to effective execution and thorough campaign analysis to evaluate effectiveness and pursue improvements. The role entails collaboration with cross-functional teams for smooth campaign/program launches, effective work plan management and resolution of execution blockers towards maximum productivity in achieving customer and business results.
Duties And Responsibilities
Globe’s hiring process promotes equal opportunity to applicants, Any form of discrimination is not tolerated throughout the entire employee lifecycle, including the hiring process such as in posting vacancies, selecting, and interviewing applicants.
Globe’s Diversity, Equity and Inclusion Policy Commitment can be accessed here
Make Your Passion Part of Your Profession. Attracting the best and brightest Talents is pivotal to our success. If you are ready to share our purpose of Creating a Globe of Good, explore opportunities with us.
Job Description
The Campaign Planning Manager designs customer engagement campaigns and programs, develops the mechanics and success metrics, shapes desired customer experiences and follows through to effective execution and thorough campaign analysis to evaluate effectiveness and pursue improvements. The role entails collaboration with cross-functional teams for smooth campaign/program launches, effective work plan management and resolution of execution blockers towards maximum productivity in achieving customer and business results.
Duties And Responsibilities
- Design customer engagement campaigns and programs aligned to customer and business objectives - Create project plans with the detailed mechanics, desired customer experience and success metrics
- Drive the launch and management of the designed campaigns and programs - Oversee the delivery of the campaigns/programs, prioritizing tasks, and ensuring timelines, budget, and quality standards are met
- Develop and deliver direct-to-customer communications - Set the branding guidelines and tone to be used in crafting relevant and compelling messages for maximum customer engagement
- Coordinate and collaborate with cross-functional partners and enablers - Foster team collaboration and facilitate effective communication in aligning and engaging all relevant stakeholders (analytics, operations, creatives, technical and customer experience teams) around the campaign/program launch plans and shared objectives
- Conduct campaign analysis to evaluate effectiveness and pursue improvements - Drive the analysis to surface opportunities for continuous improvement and to manifest ideas into viable new campaigns/programs or iterations of existing campaigns/programs
- CLM Engagement vs Live Base
- Incremental Revenues vs Universal Control Group
- ARPU Lift and Retention Rate, CLV
- Digital Engagement
- Detailed Project Requirements and Plan
- Budget Plan and Budget Processing
- Go-To-Market Plan and Execution
- Campaign Communication Materials
- Cadence of Performance Reviews
Globe’s hiring process promotes equal opportunity to applicants, Any form of discrimination is not tolerated throughout the entire employee lifecycle, including the hiring process such as in posting vacancies, selecting, and interviewing applicants.
Globe’s Diversity, Equity and Inclusion Policy Commitment can be accessed here
Make Your Passion Part of Your Profession. Attracting the best and brightest Talents is pivotal to our success. If you are ready to share our purpose of Creating a Globe of Good, explore opportunities with us.
How to apply
To apply for this job you need to authorize on our website. If you don't have an account yet, please register.
Post a resumeSimilar jobs
AEP Network Engineer
Globe Telecom,
Taguig
7 hours ago
At Globe, our goal is to create a wonderful world for our people, business, and nation. By uniting people of passion who believe they can make a difference, we are confident that we can achieve this goal.Job DescriptionWe are seeking a highly motivated and skilled NMS Specialist to manage and optimize the Network Monitoring System (NMS) for multi-vendor environments. The...

Client Technology Representative I - French
CWT,
Taguig
8 hours ago
Purpose of the RoleWith direct supervision provides entry-level, Level 1 technical support for applications and infrastructure services for CWT clients. Troubleshoots and resolves technical issues and escalates if required. Completes a limited range of tasks and follows detailed instructions for routine work.Main Responsibilities Provides timely responses to first level technical issues via phone calls and emails Manages client inquiries and...

Brand Engagement and Retention Head
Globe Telecom,
Taguig
10 hours ago
At Globe, our goal is to create a wonderful world for our people, business, and nation. By uniting people of passion who believe they can make a difference, we are confident that we can achieve this goal.Job Description Ability to systematically source out relevant information regarding current and evolving customers, competition, solutions, and marketing opportunities from various resources to develop...
