Digital Branding & Social Media Lead

About The Team

Digital Branding & Social Media - Senior Associate will play a pivotal role in elevating our branding campaigns and

our social media strategy and engagement. This role will play a key part in creating our digital strategy, lead the

development of social media campaigns, and drive brand affinity through storytelling, data-driven content strategies, and continuous performance optimization.

Job Description

• Lead the planning, development, and execution of digital branding and social media campaigns that align with business and marketing goals.
• Ensure consistent and compelling brand messaging across all digital touchpoints, while adapting the content to platform-specific needs.
• Build and grow an active online community through timely content and meaningful engagement.
• Collaborate with cross-functional teams to deliver unified and impactful campaign executions.
• Use data and audience insights to continuously refine content strategy and improve performance.
  
  

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field. A Master’s degree is a plus.
• 7–10+ years of experience in social media, digital marketing, or brand strategy
• Proven track record of developing and executing successful large-scale digital campaigns.
• Minimum of 2–3 years of agency or multi-brand experience preferred.
• Proven experience on multi-platform social strategies, brand storytelling, and audience engagement.
• Skilled in data-driven content, social listening, and large-scale community growth.
• Proficient in analytics tools to guide strategy and measure ROI.
• Experience managing budgets, agencies, and cross-functional teams.
• Strong communicator with proven ability to influence senior leaders and cross-functional teams.
• Strategic and creative thinker who turns insights into impactful content strategies.
• Thrives in fast-paced, high-growth settings with a focus on innovation and measurable impact.