Digital Audience Data Analyst

MicroSourcing


Date: 3 weeks ago
City: Pasay
Contract type: Full time
Job Description: We are seeking a detail-oriented and analytical Digital Audience Data Analyst to join our digital marketing team. As an Audience Data Analyst, you will be responsible for providing critical audience data reports and engagement logs to clients, interpreting web traffic data, analyzing user behavior, and providing actionable insights to optimize our digital strategies and enhance user engagement.

Key Responsibilities

  • Collect, analyze, and interpret web analytics data using tools such as Google Analytics, Adobe Analytics, and our Customer Data Platform.
  • Monitor key performance indicators (KPIs) related to website traffic, user engagement, conversion rates, and other relevant metrics.
  • Identify trends and patterns in web traffic and user behavior to uncover insights that drive business decisions.
  • Collaborate with digital marketing and content teams to develop strategies for improving website performance and user experience.
  • Produce monthly client audience behavior reports and data transfers.
  • Prepare and present reports and dashboards that communicate findings, insights, and recommendations to stakeholders.

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