Digital Activations Executive
Philip Morris International
Date: 1 week ago
City: Taguig
Contract type: Full time
PMFTC is seeking talented people to join its Digital Marketing team.
As Digital Activations Executive, you will be responsible for developing and executing digital programs, support the digital transformation of Consumer Engagement in Marketing, ensure all KPIs are delivered, leverage digital expertise to implement digital innovation as well as ensure robust processes are implemented to measure the effectiveness of all programs. You will actively drive collaboration with Brand Marketing, Consumer Engagement, Market Research, IT, Legal and other relevant stakeholders to drive the development and execution of digital CE platforms for CC (website, mobile, JustScan). You will also develop and execute 1-2-1 database marketing for CRM and loyalty programs.
Your Day To Day Tasks Are The Following
You have a college degree, with minimum 3 years of work experience preferably both in an Agency and brand/client side in either of the following areas: Digital Marketing / E-Commerce website development or management / Social Media Marketing / Brand Management (advanced knowledge) / Campaign Development / Commercialization / Project management, and has experienced to lead a campaign and team. You must be amenable to be assigned in the main office at The Finance Center, BGC Taguig City, with Mondays to Fridays, with generally 8:30 am to 5:30 pm shift.
15317
As Digital Activations Executive, you will be responsible for developing and executing digital programs, support the digital transformation of Consumer Engagement in Marketing, ensure all KPIs are delivered, leverage digital expertise to implement digital innovation as well as ensure robust processes are implemented to measure the effectiveness of all programs. You will actively drive collaboration with Brand Marketing, Consumer Engagement, Market Research, IT, Legal and other relevant stakeholders to drive the development and execution of digital CE platforms for CC (website, mobile, JustScan). You will also develop and execute 1-2-1 database marketing for CRM and loyalty programs.
Your Day To Day Tasks Are The Following
- Recommend & execute a comprehensive and agile Digital Consumer Engagement strategy for Marketing.
- Develop strategic digital content and programs to engage with legal aged smokers aligned with the marketing strategy and objectives
- Monitor and analyze consumer data from different touchpoints such as Google Analytics and PowerBI to help improve program mechanics
- Liaise with all internal/ external stakeholders regularly to ensure all digital campaign/initiatives are properly identified, communicated, planned, executed and measured and comply with the local legal requirements.
- In close collaboration with the Information Technology team, review and advise on technical improvements of existing infrastructure and actively seek out new/relevant digital technology advancements to leverage for future programs.
- Manage digital budget and relationship with digital agencies and customer care. Strengthen content development capabilities, monitor and benchmark competitor activities and introduce initiatives that position PMFTC ahead of competition.
- Actively participate in developing digital capability across the Marketing Team.
You have a college degree, with minimum 3 years of work experience preferably both in an Agency and brand/client side in either of the following areas: Digital Marketing / E-Commerce website development or management / Social Media Marketing / Brand Management (advanced knowledge) / Campaign Development / Commercialization / Project management, and has experienced to lead a campaign and team. You must be amenable to be assigned in the main office at The Finance Center, BGC Taguig City, with Mondays to Fridays, with generally 8:30 am to 5:30 pm shift.
15317
How to apply
To apply for this job you need to authorize on our website. If you don't have an account yet, please register.
Post a resumeSimilar jobs
Sales Manager Food & Beverage Ingredients
DKSH,
Taguig
18 hours ago
Job SummaryClick to add description hereGeneral ResponsibilitiesClick to add description hereFunctional Skills And KnowledgeClick to add description hereEducationClick to add description here
Project Manager
HR TechX Corp.,
Taguig
2 days ago
We are seeking a dynamic and experienced client-facing Project Manager to lead the delivery of complex cybersecurity projects for our clients. The ideal candidate will have a strong background in both a digital security field (InfoSec, IAM, XDR, Compliance, etc.) and project management, with a proven ability to manage client relationships, deliver complex projects on time, and exceed client expectations....
GDS Consulting_Zuora Billing Senior Consultant
EY,
Taguig
3 days ago
At EY, you’ll have the chance to build a career as unique as you are, with the global scale, support, inclusive culture and technology to become the best version of you. And we’re counting on your unique voice and perspective to help EY become even better, too. Join us and build an exceptional experience for yourself, and a better working...
