Credit Cards Lifecyle Head

The Credit Card Lifecycle Head is responsible for the card purchase growth of existing Cards in Force (CIF) by identifying and developing programs relevant to each stage of the portfolio lifecycle:

What you will do:

• Identifies all funnels of the Business from card acquisition to attrition and develop specific activities to ensure account activity from start of life, growth in card usage, anti-attrition programs and re-sell to voluntarily cancelled cards.
• Works with Product to ensure a seamless cardholder activation process and with Marketing to develop an activation incentive program for the cardholders.
• Keeps track of successfully delivered cards and works with Maya PH Cards Card Operations team to reduce Return to Sender (RTS) cohort.
• Develop activation comms/promos for online spend to promote the use of virtual cards while plastic card delivery is in transit.
• Develop comms/promos with Marketing to identify 1-3months activation promos to address cardholder flowing to inactive buckets.
• Develop compelling offers for Inactive buckets to significantly reduce the likelihood of attrition.

What you need to succeed:

• Graduate of a Business Course
• With at least 3-5 years of experience heading credit card lifecycle or product management
• Must be familiar with the Credit Card Business system behavior, operations and P&L
• Must have an organizational and leadership ability, decisive and problem solving aptitude
• Must have good communication skills
• Must be confident in dealing with people