Country Brand Manager, Internal Medicines

The Country Brand Manager, Internal Medicines (Nurtec) will report to the Primary Care Marketing Lead and will be accountable for developing & executing launch strategies & tactics for NURTEC.

Core Activities:

• Post launch plans and commercial plans for Nurtec (Rimegepant)
• Develop and execute brand strategies / tactics for product responsibilities and lead the implementation and delivery of marketing deliverables
• Develop detailed tactical implementation plan to prepare for execution and tailors as appropriate for segments and leverage best practices.
• Drive innovation in a highly dynamic and competitive market by challenging the status quo
• Manage the marketing operational budget versus realization in order to ensure effectiveness of budgeted expenses
• Monitor and analyze business performance vis-à-vis business goals (awareness, share and etc.) and the competition
• Actively collaborate with regional and local cross functional team members in creating/adapting promotional materials for local use and best leverage available global/regional materials, resources and expertise to support local needs
• Align key stakeholders - medical, sales, regulatory, supply chain, finance, and other country functional colleagues - to business objectives, strategies and tactics for the brand
• Provide cross-functional brand leadership – across field force, channel team, finance, medical, PA, legal, regulatory, etc
• Partner with Medical to educate KOLs on emergent medical research and differentiated product attributes
• Build and maintain relationships with key external stakeholders such as KOLs and patient advocates
• Ensure all marketing and business programs/practices are compliant to applicable local, global and company laws and guidelines
• Prepare monthly tracking reports for each program progress of the brand
• Oversee country training for the field force (ie. product and market positioning, etc)
• Support Category Lead on long range forecasting, OP planning and budget/sales target allocation
  
  

Key Accountabilities:

• Brand Plan Development: Brand strategic plan, tactical planning, prepare execution
• Promotional Campaign development: Design campaign messaging; oversee material production
• Alignment across functions: Ensure country needs are considered and reflected in brand strategies and plans through close collaboration of the cross-functional brand team
• Execute marketing strategies aligned with MISP priorities and directions
  
  

Shared Accountabilities:

Forecast brand performance and track progress towards targets

Organizational Relationships:

Reports to the Primary Care, Marketing Lead

Works closely with Medical Manager, Medical Field Manager, and Field Force

Aligns key cross-functional stakeholders - medical, marketing, sales, finance, regulatory, supply chain, key accounts, legal, compliance, country and regional management, country functional colleagues

Educational Requirement:

• 3+ years of pharmaceutical marketing or other directly relevant experience
• Able to communicate very well in spoken and written English.
• Bachelor’s Degree, major in business or medical related, master degree or MBA desired
  
  

Technical Skills Requirement:

• Experience in marketing is an advantage.
• Strong skills in communication, organization, prioritization and time management.
• Marketing, Customer and Competitor Insight
• Marketing Execution
• Sound level of analytical skills – able to perform simple to moderate data correlation cross and triangulate data from various sources
• Digital marketing capabilities will be preferred
• Launch experience is highly regarded
• Good interpersonal skills, collaboration/negotiation skills
• Vendor and external stakeholder management
• Proficiency in English and advanced skills on excel, PowerPoint
• Resourceful and has sound problem solving abilities
• Work under stress to meet project deadlines
• Highly self-motivated and strong leadership skills
• P&L management
  
  

Work Location Assignment: Flexible Hybrid

PFE

Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.

Marketing and Market Research