Core Mass Acquisition Officer
Bank of the Philippine Islands (BPI)
Date: 2 days ago
City: Manila
Contract type: Full time
Job Purpose
Drive BPI Core mass market segment strategy – develops marketing and business strategies and identification of opportunities for initiating and implementing relevant programs to acquire new clients for the segment and prevent client attrition.
Responsibilities
Drive BPI Core mass market segment strategy – develops marketing and business strategies and identification of opportunities for initiating and implementing relevant programs to acquire new clients for the segment and prevent client attrition.
Responsibilities
- Helps the Acquisition Head with research and analysis of relevant information about the Segment and the internal and external factors that affect their behavior and preference.
- Ensures understanding of the developments in the industry, consumer banking trends, based on observations, bank/market/industry studies/research to identify opportunities and/or threats that will contribute to increasing the Bank’s market share in terms of client count (acquisition).
- Ideates programs (specific to the assigned acquisition channel) to acquire quality new-to-bank clients to the Segment
- Leads the acquisition program implementation, monitoring, and evaluation of results. Ensures that programs are aligned with the business strategies and objectives. Ensures that all necessary clearances and approvals are secured and properly documented.
- Assists the section head in the collaboration with internal and external partners to develop and deliver acquisition solutions relevant to the needs of the identified target clients. Ensures proper and timely communication with all stakeholders to avoid delays. Manages and addresses issues arising from implemented programs and provides regular updates to all stakeholders.
- Bachelor’s Degree in Business Management/ Economics/ Marketing
- At least 3 years relevant experience in retail banking or any industry dealing with known customers in industries such as financial products/services, retail, or fast-moving consumer goods, with exposure in the areas of traditional/digital marketing, sales, branch banking or business development.
- SKILLS: Analytics, Market Research and Customer Relationship Management
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