Copywriter & Strategist

MarketConnect Inc.


Date: 1 week ago
City: Taguig
Contract type: Full time
  • Works with Account Managers in interpreting client briefs;
  • Develops creative ideas and concepts, often in partnership with the Art Director and the Account Manager;
  • Drafts the Communication Strategy including project story and background;
  • Presents ideas to colleagues and clients;
  • Studies the clients' products and services, its target audience and their competitors' activities;
  • Writes clear, persuasive, original copy;
  • Provides recommendations of relevant media channels;
  • Proofreads copy to check spelling and grammar especially Final Artworks;
  • Amends, revises or redevelops adverts or campaigns in response to feedback from the creative director, account team or clients;
  • Oversees campaigns through the production stage to final artwork;
  • Works on several campaigns at once, sometimes under pressure and often on tight deadlines;
  • Keeps up to date knowledge of popular culture and trends for continuous campaign innovation;
  • Monitors the effectiveness of advertising campaigns
  • Creating copy-based content for social channels and other digital materials
  • Responsible for all copy-based outputs regardless of material's nature and format

Minimum Qualifications

  • Proficient in written communication skill
  • Proficient in desk research
  • Presentation skills
  • Advanced knowledge in written Filipino and English, and both languages' basic principles
  • Proven track record: A strong portfolio showcasing successful copywriting projects, particularly in areas like advertising, marketing, or branding.
  • Industry knowledge: Experience in relevant industries or domains can provide a deep understanding of target audiences and their needs.
  • Agency or in-house experience: Working in an agency or in-house marketing team can offer valuable insights into the collaborative nature of copywriting projects.
  • Experience with various formats: Proficiency in writing for different formats, such as print, digital, social media, and video scripts.

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