Copywriter

The COPYWRITER is responsible for creatively crafting and telling the story of any brand through Copy and Creative Data Tech. They are also responsible for creating engaging and persuasive written content for various marketing materials. They work closely with the creative team and shared services to develop compelling messaging that resonates with the target audience. This role demands technical expertise, a strong creative vision, and the ability to execute projects with independence and excellence.

The role stays up-to-date with the latest industry trends, technologies, and best practices and is able to identify new opportunities and strategies for improving overall performance as well as growth.

DUTIES AND RESPONSIBILITIES:

1.) Copywriting

• Write and edit copy for various advertising materials including Social, Digital, ATL & BTL.
• Collaborate with the art team to ensure that visual elements and copy complement each other effectively.

2.) Research and Strategy

• Conduct research on industry trends, competitors, and target audience to inform content strategies.
• Develop creative concepts and messaging strategies that align with brand objectives.

3.) Editing and Proofreading

• Review and edit content to ensure accuracy, clarity, and adherence to brand guidelines.
• Proofread materials to identify and correct errors in grammar, punctuation, and spelling.

4.) Collaboration and Communication

• Work closely with the creatives team and shared services to understand project requirements and objectives.
• Communicate effectively with team members, colleagues, and stakeholders to ensure alignment on messaging and goals.

5.) Creativity and Innovation

• Generate creative ideas and concepts for marketing campaigns and initiatives.
• Stay updated on industry best practices and emerging trends in copywriting.

We Are Looking For Someone Who:

• Has Expertise in crafting compelling and persuasive copy.
• Is Proficient in using writing tools and platforms for content creation.
• Has Ideation (Storytelling/Narrative) Skills: Ability to come up with a clear and compelling concept/message/story/big idea for any brand.
• Has Ideation (Creative Data Tech) Skills: Ability to bring to life said brand concepts/messages/stories/big ideas in ATL and Digital platforms including but not limited to TV, Radio, Print, Outdoor, On-Ground, FB, YT, IG, TIKTOK, Web, Search, AR, VR, ER etc.
• Has Execution (Copywriting) Skills: Ability to craft all types of copy for ATL and all types of digital platforms including but not limited to film script, radio script, dj spiels, headlines, body copy, captions, website copy, e-commerce copy, influencer spiels, case film script etc.
• Has Presentation Skills: Ability to present ideas and executions clearly, creatively, and compellingly to teammates, line managers, to internal stakeholders, and to clients.
• Has Work Ethic: Ability to both work independently and work within a team. Must be able to embrace feedback and builds from teammates, line managers, internal stakeholders, and clients. Must be organized and efficient.
• Has Familiarity with digital marketing channels and strategies.
• Is Excellent in time management skills with the ability to meet deadlines
• Is Excellent project management and time management skills with the ability to prioritize and meet deadlines.
• Has Planning and organizational skills, including the ability to manage multiple projects and tasks simultaneously.
• Has Excellent communication skills with experience in presenting thoughts, ideas, and data
• Demonstrates emotional intelligence with the ability to empathize, listen actively, and build strong relationships and be customer centric.
• Demonstrates ability to work and communicate effectively in teams, collaborate with colleagues, and build consensus to become better together.
• Is Able to Lead The Change and adapt to changing business needs, shifting priorities, and new technologies. Innovation Oriented and uses creative problem-solving skills to identify new opportunities and enhance business outcomes.
• Has a commitment to integrity, ethical standards, and a strong sense of personal and professional values.
• Has an Entrepreneurial Spirit to drive results, take calculated risks, and seek out new ideas.
• Has a reputation for trust and reliability with a strong track record of delivering results.

REQUIRED QUALIFICATIONS:

• 4-year college degree preferably in Advertising, Communication Arts, Journalism, Creative Writing, Literature, or any related course.
• Must pass the NuWorks Copy Test.
• At least 1-3 years of experience in copywriting or a proven track record in a similar position in a similar field.