Copywriter

Core Responsibilities

• Craft compelling copy for ads, slogans, calls to action, marketing emails, and landing pages tailored to each brand's voice and target audience.
• Collaborate with SEO/SEM teams to integrate keywords into ad copy and landing pages without sacrificing creativity.
• Work with local language teams that ensure quality language translations, adapting copy as needed to maintain meaning and tone.
• Maintain and develop tone-of-voice guidelines to ensure consistent messaging.
• Balance creative innovation with branding consistency and rapid iteration for A/B testing.
  
  

Requirements

• A portfolio showcasing versatility in writing styles (B2B, B2C, technical, conversational)
• Proficiency with CMS platforms (e.g. WordPress, Sulu) and collaboration tools.
• Bachelor’s degree in Communication, Journalism, Advertising, English or Literature, Marketing, Business, Creative Writing, or a related field.
• Experience working in an agency is preferred.
• Familiarity with interpreting briefs, working with tight deadlines, and collaboration skills.
• Minimum of 5+ years relevant experience.
• Proven track record of success in crafting compelling copy for advertising or marketing campaigns.
• Knowledge of marketing channels and formats is required (e.g. Facebook, LinkedIn, YouTube, display ads, Google Ads, landing pages, etc.)
  
  

Competencies Required

• English fluency: written and spoken. Additional languages are a bonus but not required.
• Cross-Brand Fluency: Adapt output to diverse brand personalities while identifying opportunities for shared creative efficiencies.
• Platform familiarity: able to develop to the requirements of each publishing platform (e.g. Facebook, LinkedIn, YouTube, Instagram, responsive web pages), ensuring optimal presentation of visuals and copy.
• Tools usage: Utilize company tools for collaboration, such as Confluence, Jira, Slack.
• Regulatory Compliance: Ensure all outputs meet necessary standards (e.g., European Accessibility Act)
• Performance improvement mindset: we like to learn and experiment. Agency team will need to adapt ads and other deliverables according to performance data and feedback, such as conversion and engagement rate, customer feedback etc.
• Proactive communication: primary marketing stakeholders are in European or US Pacific time-zones, so an ability to interpret and clarify a brief is key to ensuring quality deliverables.
  
  

Welcome to one.com, where innovation meets passion. We are a leading web hosting and domain registration company dedicated to empowering individuals and businesses online. Since 2002, we have been committed to delivering reliable, user-friendly, and affordable web services. Our mission is to make it easy for anyone to build and maintain an online presence, and we believe in integrity, innovation, and putting our customers first.