Content Strategist

The Content Strategist will drive content and design strategy for a range of clients, requiring expertise in content creation, branding, and UI/UX design. You will work closely with clients and a multidisciplinary team to produce impactful marketing campaigns. Experience in B2B marketing is preferred.

Key Responsibilities:

• Strategic Assessment: Independently assess client’s B2B marketing maturity, define marketing goals and objectives, and clarify project scopes with client stakeholders.
• Client Engagement: Establish and align procedures and timelines for content operations and KPIs with clients. Build and stabilize content production processes and workflows.
• Content Audits: Perform content audits, map content to buyer stages, and formulate new content plans to meet client objectives.
• Cross-Functional Collaboration: Engage with design and UI/UX teams to integrate branding and UI/UX recommendations.
• Priority Coordination: Coordinate priorities with client stakeholders, identifying dependencies or risks proactively.
• Performance Analysis: Analyze performance data, collaborating with campaign strategists and data analysts to optimize marketing campaigns.
• Best Practices: Champion 2X best practices for content and design with client stakeholders.

Requirements:

• 10+ years of professional writing and content creation.
• 3+ years managing and refining content or creative strategy.
• Experience in business content marketing and demand generation.
• Project management or coordination experience with design and UI/UX teams is a plus.
• Bachelor’s degree or diploma in advertising, marketing, business, journalism, OR relevant experience.
• Concise and engaging writing and editing skills.
• Impeccable spelling and grammar.
• Experience and familiarity with online marketing, content marketing, and demand generation best practices
• Strategic and creative thinking about content.
• Familiarity with business and technology sectors.
• Excellent research and organizational capabilities.
• Ability to learn quickly and adapt to changing needs.
• Ability to onboard and train new writers effectively
• Strong quality control and feedback skills to maintain writing standards

KPIs:

• Get, want, and have the capacity to fulfill the requirements of the content marketing specialization.
• Fulfillment of Key Performance Indicators related to quality, turnaround time, workflow adherence, productivity benchmarks, and client marketing goals.

Core Functions:

Content Architect

• Content Auditing, Strategy and Production Plan: Conduct a thorough content audit to assess the current materials and identify areas for improvement and provide recommendations aligned with client’s marketing/business goals. Once these recommendations are agreed upon, develop a detailed roadmap and execution plan -end-to-end content production plan encompassing both content creation and design team to ensure a seamless implementation.
• Collaboration: Work with cross-functional teams to ensure cohesive and effective content delivery.
• Client Interaction: Be seen as a strategic partner to the main stakeholder by taking on a proactive consultative role.
• Onboarding: Ensure that the onboarding of writers adheres to 2X best practices and standards.
• Quality Assurance: Oversee quality assurance of client content operations to ensure compliance with best practices and high-quality output.

Fulfillment of Key Performance Indicators related to quality, turnaround time, workflow adherence, productivity benchmarks, and client marketing goals:

• Quality: Ensuring quality and consistency in content output.
• New client stabilization: Successful execution of content strategies and adherence to strategy implementation timelines, and seamless deployment of the Run team.
• Workflow adherence: Collaborate with various functions (Governance, Design, Campaigns, Data, UI/UX, Video, Web, SEO) to meet marketing goals. Use of all required communication platforms on the client team.
• Client management: Achievement of client-specific KPIs and meeting or exceeding client expectations
• Client team writer utilization: Ensure proper utilization of writers (mitigate scope creep)
• Thought leadership: Stay up to date with industry trends and emerging technologies and develop workshops to help junior writers leverage these trends to stay ahead of the competition.
• Internal projects/cover as required: Be open to participating in internal projects and/or serve as back-up/cover resource for key clients when needed

Education

Bachelor’s degree preferably in Advertising, Humanities, Journalism, Mass Communications, Marketing, PR, Business Administration, and other related courses.

Portfolio Requirements

• Long-form content samples (blogs, publications, whitepapers, case studies)
• Short-form content samples (email copy, social media copy)
• Other content samples (editorial calendars, publishing calendars, video scripts, marketing presentations, content strategy presentations)