Content Marketing Manager
Growth Troops
Date: 4 days ago
City: Quezon City
Contract type: Contractor
Remote
Team: Marketing
Reports to: Director of Marketing
Type: Full-Time
We’re looking for a creative, data-driven Content Marketing Manager to lead our multi-channel content strategy. From blog posts and case studies to social content and nurture campaigns, you’ll be responsible for driving brand awareness, inbound traffic, and qualified leads through compelling storytelling and smart distribution.
This is a hands-on role ideal for someone who’s equal parts writer, strategist, and marketer—with a knack for automation, design tools, and performance tracking.
What You’ll Do
Reports to: Director of Marketing
Type: Full-Time
- Remote
We’re looking for a creative, data-driven Content Marketing Manager to lead our multi-channel content strategy. From blog posts and case studies to social content and nurture campaigns, you’ll be responsible for driving brand awareness, inbound traffic, and qualified leads through compelling storytelling and smart distribution.
This is a hands-on role ideal for someone who’s equal parts writer, strategist, and marketer—with a knack for automation, design tools, and performance tracking.
What You’ll Do
- Manage a 30-day content calendar spanning blog articles, case studies, social posts, and thought-leadership pieces
- Write, edit, and publish SEO-optimized content that attracts and nurtures leads through the funnel
- Own and grow our presence across LinkedIn, Instagram, TikTok, and X (formerly Twitter)
- Collaborate with product and sales teams to turn insights into compelling content—one-pagers, scripts, email copy, and more
- Create supporting visuals or short videos using tools like Canva, Figma, or CapCut
- Build and distribute campaigns through HubSpot (or HighLevel), including list segmentation and personalization
- Automate repetitive workflows using Zapier or Make to integrate HubSpot, Salesforce, and other tools
- Monitor content performance in Google Analytics and Google Sheets; provide regular insights on traffic, engagement, and lead quality
- Document processes and create brief training materials for sales teams across South America
- 1–3 years managing content inside a modern CRM or marketing automation platform (HubSpot strongly preferred)
- Proven success running multi-channel content campaigns across blog, email, and social
- Experience with workflow automation using Zapier or Make
- A portfolio featuring at least 2 writing samples and 1 visual or video asset
- Strong skills in Excel/Google Sheets for analysis and reporting
- Fluency in English; Spanish or Portuguese is a plus
- Background at a marketing agency or in managing multiple brand voices
- Experience with AI tools like ChatGPT, Midjourney, or Gemini
- Basic HTML/CSS for formatting blog posts and emails
- Exposure to recruitment marketing or employer branding initiatives
- Publish a full month of scheduled content without delays
- Launch an automated nurture stream with ≥ 20% open rate and ≤ 1% unsubscribe rate
- Improve blog organic traffic by 15% through SEO enhancements
- Reduce content production turnaround by 25% using templates and automation
- Deliver a live dashboard tracking traffic, engagement, and MQLs
- 100% remote, async-friendly team culture
- Budget for professional development, design assets, or AI tools
- High-impact role—your content directly drives visibility, engagement, and revenue
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