Content and Social Media Specialist
Trusting Social
Date: 3 weeks ago
City: Taguig
Contract type: Full time
Responsibilities
- B2B Content Strategy & Creation: Develop and execute comprehensive B2B content strategies. Produce high-impact blogs, newsletters, white papers, website copy, webinar content, pitch decks, brochures, and product info sheets. This includes conducting deep research into complex B2B trends within fintech, fraud prevention, AI, and related financial topics, optimizing all content for SEO.
- Social Media Management: Strategize and manage Trusting Social Philippines' social accounts. Create compelling B2B social copy and visuals, schedule posts, monitor engagement, and analyze performance.
- Brand Storytelling: Shape our B2B brand narrative. Translate complex fintech and AI concepts into clear, engaging stories for decision-makers.
- Collaboration: Partner with sales, product, and marketing to align content and social efforts.
- Research & Analytics: Stay current on industry trends and developments, particularly in fintech, new-age tech, and financial regulations. Analyze content and social media performance, providing actionable insights for B2B growth.
- Bachelor's degree in Marketing, Communications, or related field.
- 5+ years content writing and social media management experience, with a strong portfolio.
- Proven expertise in tech, finance, and AI industries.
- Exceptional English writing and verbal communication.
- Solid understanding of SEO principles and best practices for B2B content optimization.
- Ability to conduct in-depth research and distill complex B2B information into clear, compelling narratives.
- Highly organized, collaborative, and able to manage multiple projects.
- Passionate about driving financial inclusion through content.v
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