Consumer Marketing - B2C (Philippines E-commerce)

Responsibilities

About ByteDance:
Founded in 2012, ByteDance's mission is to inspire creativity and enrich life. With a suite of more than a dozen products, including TikTok, as well as platforms specific to the China market, including Toutiao, Douyin, and Xigua, ByteDance has made it easier and more fun for people to connect with, consume, and create content.

Why Join Us:
Creation is the core of ByteDance's purpose. Our products are built to help imaginations thrive. This is doubly true of the teams that make our innovations possible.
Together, we inspire creativity and enrich life - a mission we aim towards achieving every day.
To us, every challenge, no matter how ambiguous, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At ByteDance, we create together and grow together. That's how we drive impact - for ourselves, our company, and the users we serve.
Join us.

About our team
Our SEA Integrated Marketing & Communication team is a dynamic group of creative minds, strategists, and marketing enthusiasts who are passionate about redefining the way people shop online. As a pivotal part of Bytedance's E-commerce Business, we work tirelessly to showcase the innovative potential of our platform, bridging the gap between users and their favorite contents & products. The team's core responsibility is to craft and execute integrated marketing and communications & campaign strategies that resonate with our diverse audience across SEA. We build brand awareness, drive user engagement, and enhance the overall shopping experience.

Responsibilities:

• Develop and implement comprehensive marketing strategies to support business goals, increase market share, and enhance brand positioning.
• Identify and capitalize on new market opportunities to drive growth.
• Manage strategic special projects within the e-commerce marketing domain to achieve business objectives and drive brand growth; manage campaign budgets, timelines, and performance metrics to ensure maximum ROI
• Collaborate closely with cross-function departments to execute integrated marketing projects, ensuring clear target and conversion metrics at the project level.
• Coordination and management of agency relationships, ensuring alignment with brand guidelines, campaign objectives, and timelines; oversee paid media campaigns and manage social media presence.
• Enhance the understanding of the Philippine e-commerce market strategy, stay informed about industry trends, and ensure marketing activities are competitive and responsive to market changes and consumer demands
• Conduct competitor analysis, market research, and trend forecasting to stay ahead in the e-commerce space.
• Identify opportunities for innovation and differentiation in the online marketplace.

Qualifications

Minimum Qualifications:

• Over 3 years of experience demonstrating strong integrated marketing skills, developing content and media strategies that are aligned with project objectives.
• Familiarity with e-commerce platform brand marketing strategies is mandatory.

Preferred Qualifications:

• Effective project management abilities, adept at coordinating internal and external stakeholders to ensure projects launch on time according to specified timelines.
• Possesses extensive local market resources, proficient in social media marketing and entertainment marketing.

Highly dedicated and consistently strives for innovation, continually seeking breakthroughs in work.

• Demonstrated experience in coordinating and managing relationships with external marketing agencies.
• Strategic thinker with a proactive approach to problem-solving and decision-making in a fast-paced environment.

ByteDance is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At ByteDance, our mission is to inspire creativity and enrich life. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.