CHANNEL MANAGER
Century Pacific Food, Inc.
Date: 3 weeks ago
City: Pasig City
Contract type: Full time
Job Description
- Translate sales and marketing strategies into channel-specific and regional programs to drive sales targets.
- Lead the development of shopper-centric plans and ensure shopper insights are embedded in commercial strategies.
- Identify key opportunity areas and define investment strategies across priority channels.
- Develop channel-specific POS guidelines, promotional frameworks, and execution targets.
- Monitor execution quality, ensure adherence to plans, and recommend corrective actions as needed.
- Bachelor’s degree in Business, Marketing, or related field; MBA is an advantage.
- At least 5–7 years of experience in trade marketing, channel development, or commercial planning—preferably in FMCG.
- Strong analytical and strategic thinking skills, with experience using shopper insights to guide planning.
- Proven ability to lead cross-functional teams and develop regionally tailored channel programs.
- Excellent communication, leadership, and field execution monitoring skills.
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