Campaigns Supervisor & Marketing Automation Lead
RELX
Date: 1 week ago
City: Quezon City
Contract type: Full time
Job Description
This is a hybrid position that will focus on two main things: people leadership and marketing automation management.
Accountabilities
As a people leader:
This is a hybrid position that will focus on two main things: people leadership and marketing automation management.
Accountabilities
As a people leader:
- Ensure a proactive and consultative relationship with all business units supported
- Manage stakeholder expectations regarding deadlines, quality and efficiency and implement critical actions as required
- Develop and implement support plans for overall department operations to meet service level objectives and metrics and manage day-to-day operations
- Facilitate Employee growth, training and progress through various means
- Ensure new employees are oriented to the organization, its policies, facilities, etc
- Ensure optimal performance of members; develop and implement PIP if performance is not adequate
- Drive key initiatives to facilitate team process improvement and operational effectiveness
- Maintain daily/weekly/monthly reports; Submit regular operation performance status reports to local RX leadership and stakeholders
- Manage marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards
- Will be mainly responsible in training all new hires, as well as upskilling current members, particularly in the technical aspect of the role
- Responsible for email marketing program development and execution, including creation of end-to-end customer journey, campaign canvas, segmentation, testing, and deployment, and continually evaluate these for improvements.
- Develop strategic partnerships with various stakeholders relative to marketing automation opportunities
- Define KPIs, establish benchmarking per applicable criteria, create reporting, analyze campaign performance. Create recommendations to improve campaigns continuously.
- Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, programs/campaign ROI
- Establish RXPH as a COE for email campaigns / marketing automation
- Must possess at least a Bachelor's/College Degree in marketing, business management or other related fields
- Must have at least 5 years’ of working experience in the similar capacity, but preferably in email marketing or email automation
- At least 3 years of people management experience
- Applicants must be willing to work in flexible/rotating schedule depending on business needs
- Must be familiar in using email automation tool such as Eloqua (preferred), Pardot, Mailchimp, any other similar tool
- Strong knowledge in Microsoft Word, Excel and PowerPoint
- Strong analytical, quantitative and deductive reasoning skills
- Good communicator and strong presentation skills
- Experience in events and events management a plus
- Strong written and verbal communication, problem solving, project management and delegation skills
- Strong sense of ownership relating to tasks and responsibilities
- Ability to work under pressure
- Deadline-driven and attention to detail
- Organized and very systematic in handling tasks at hand
- Very proactive in stakeholder management, project ownership and team coordination
- Very decisive and results oriented
- Project and time management skills demonstrated by the ability to manage a number of projects at the same time
- Strong commitment to performance and team success
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