Campaign Marketing Specialist
Home Credit
The Campaign Marketing Specialist will be responsible for developing the strategy and managing the implementation of campaigns to grow HCPH's products. This role will be working with the different Product Streams and influence them to bring their brand and value propositions to life, ultimately to deliver customer connection and achieve agreed product and sales targets.
This role will be the champion of the customer's voice and is expected to be passionate about bringing awareness and growth through campaigns, metrics-driven with a deep understanding for the business, and how our products will meet customer needs.
About The Job
What You’ll Do:
Product Marketing Planning and Execution- Establish compelling marketing strategy and execution plan to ensure that we win in the category, while working within budget
- Develop marketing plan, working with stakeholders, and provide overall go-to-market strategy (including tactical efforts) for growing and sustaining the category
- Drive category awareness by creating communications strategy across target customer segments by working with Brand team
- Influence desired sales process (including digital platforms) and customer journey by working with relevant units
- Identify and address gaps in customer needs
- Maximize co-branding opportunities with retailers and strategize & develop mutually beneficial partnerships
- Ongoing management, differentiated coaching, feedback and support to Direct reports
- Ensure compliance with internal and external policies, regulations and guidelines and maintain a strong governance discipline for all forms of comms
What You Need To Have:
- Bachelor’s degree in Marketing, Business Management, Communications, or related fields
- With at least 2 year's experience in Marketing, handling campaigns/ product promotion
- Basic understanding of marketing principles
- Analytical with basic presentation skills
- This person needs to be organized and should have basic project management skills
- Should be versatile and flexible. Should be able to converse and engage with cross-functional teams easily.
- Sound knowledge of the Financial Services Industry
- Brand management experience
Job Perks You'll Enjoy
- Hybrid work set-up
- Permanent dayshift schedule
- Up to 20% variable performance-based bonus
- HMO on Day 1 / HMO with dependents
- Access to mental health coverage and wellness partners
- Wellness Leave and Birthday Leave benefits
- Internal Career Mobility
- Opportunity to work and train in our international offices
Empower Filipinos with innovative financial solutions at Home Credit Philippines. Click Apply Now and join a company where there are #NoSmallRoles and everyone is important.
At Home Credit Philippines, we believe that everyone has something special to offer. Our motto "No Small Roles, Everyone is Important" is at the heart of everything we do. We think diversity makes our company better and every single job and person here plays a big part in our success.
We’re all about creating a welcoming place where everyone feels valued for who they are. This means we make sure that everyone, no matter their background or what they look like, gets a fair chance at jobs, training, and promotions.
When it comes to hiring, everyone gets a fair look. It doesn’t matter where you’re from, what you believe, who you love, whether you have a disability, or any other or any other condition protected under Philippine laws. If you meet the job requirements, you have a chance to get the job.
Come join us at Home Credit, where diversity fuels our innovation. Here, there are #NoSmallRoles and #EveryoneisImportant.
#LI-KB1
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