CAMPAIGN MANAGER

Bank of the Philippine Islands (BPI)


Date: 17 hours ago
City: Manila
Contract type: Full time
The Campaign Manager focuses on developing and implementing data-driven CRM campaigns to maximize customer profitability and retention across all bank segments. It involves strategizing with various teams and leveraging on analytics to create personalized offers and programs that anticipate customer behavior and drive campaign success.

Responsibilities

  • Campaign Development and Execution: Plans and executes campaigns designed to generate incremental revenue, improve customer profitability, and enhance retention, all while maintaining optimal cost-to-revenue ratios. Prepares campaign briefs, mechanics, business cases, and secures necessary approvals.
  • Collaboration and Communication: Proactively works with teams like CIA, Data Science, and Segment, fostering alignment and resolving issues. Develops clear communication plans and ensures mechanics are suitable for multiple channels.
  • Strategy and Optimization: Defines, updates, and manages campaigns through their lifecycle. Utilizes insights from data to continuously optimize performance and refine strategies. Accesses and analyzes performance reports to identify opportunities for improvement.
  • Competency Building and Strategic Support: Builds expertise through regular training, knowledge-sharing initiatives, and serves as a resource for strategic projects.
  • Process Automation: Creates automated campaign workflows using campaign management platforms to streamline execution and improve efficiency.

Qualifications

  • Bachelor’s degree in Marketing or any-related filed
  • Professional experience in Marketing, Project Management, and Customer Analytics

How to apply

To apply for this job you need to authorize on our website. If you don't have an account yet, please register.

Post a resume

Similar jobs

KYC Analyst - SeaInsure

Monee, Manila
3 days ago
Job DescriptionConduct assessment of documents provided by customers to determine the validity and accuracy of information providedPerform KYC verification, OFAC/OSFI sanction list screeningComplete the customer support lifecycle, ensuring that KYC requirements are met, and payments are processed promptlyPerform tasks accurately within the given time frame/ deadlineReport and escalate issues to the appropriate line managerAssess the risks associated with clientsPrepare suspicious...

Support Analyst

SafetyCulture, Manila
3 days ago
SafetyCulture is an Australian-based, international tech scale-up. We create SaaS solutions that empower front line workers to drive operational excellence and take ownership of their safety and wellbeing.The SC app was launched in 2012 to solve a global problem. Reduce workplace injuries and help frontline workers get home safely to their families. Fast forward 7 years, and we have hundreds...

CREDIT SUPPORT OFFICER

Bank of the Philippine Islands (BPI), Manila
1 week ago
The Credit Support Officer is responsible for overseeing the Credit Support Staff to ensure they perform their duties effectively, and for making sure that credit checking reports are submitted accurately and on time, in accordance with external guidelines and the bank’s risk, compliance, and assurance policies.Responsibilities Supervise Credit Support Staff and ensure their duties are effectively performed Guarantee accuracy, completeness,...