Campaign and Marketing Management (Philippines E-commerce)

Responsibilities

About ByteDance
Founded in 2012, ByteDance's mission is to inspire creativity and enrich life. With a suite of more than a dozen products, including TikTok as well as platforms specific to the China market, including Toutiao, Douyin, and Xigua, ByteDance has made it easier and more fun for people to connect with, consume, and create content.

Why Join Us
Creation is the core of ByteDance's purpose. Our products are built to help imaginations thrive. This is doubly true of the teams that make our innovations possible.
Together, we inspire creativity and enrich life - a mission we aim towards achieving every day.
To us, every challenge, no matter how ambiguous, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At ByteDance, we create together and grow together. That's how we drive impact - for ourselves, our company, and the users we serve.
Join us.

About
The e-commerce industry has seen tremendous growth in recent years and has become a hotly contested space amongst leading Internet companies, and its future growth cannot be underestimated. With millions of loyal users globally, we believe Bytedance is an ideal platform to deliver a brand new and better e-commerce experience to our users. We aim to bring discovery, inspiration, and joy back to shopping by making Bytedance the commerce channel of choice for merchants, creators, and affiliates.With millions of loyal users globally, we believe this is an ideal platform to deliver a brand new and better e-commerce experience to our users. We are looking for passionate and talented people to join our product and operations team, to build an e-commerce ecosystem that is innovative, secure and intuitive for our users and brands.

About the team
In this role you will be responsible in cultivating Bytedance eCommerce corporate social responsibility, developing and executing platform campaigns which contribute to the business growth.

Responsibilities

• Plan online and offline campaigns according to the characteristics of local users, be able to plan marketing play for different types of promotion needs (Livestream/short videos/showcase/shopping center), and create platform resources strategy (traffic/promotion/communication).
• Monitor and evaluate critical data metrics of campaign performance, identify operational improvements, and focus on incremental efficiency and advertising revenue.
• Drive platform growth through marketing campaigns.
• Conduct campaign competitor research for Creator team and create reproducible content marketing strategy targeting user demographics, including hashtag challenges, short video, livestream operating procedures to drive campaign awareness according to the characteristics of local users;
• Collaborate with cross-functional teams to ensure the overall quality of campaign execution
• Responsible for full-cycle campaign project management; planning, hands-on execution, real-time monitoring and reporting;
• Collaborate with marketing, operation and growth teams to build e-commerce brand awareness

Qualifications

Minimum Qualifications

• Minimum Bachelor's degree or above, majors in Public Relations, Journalism and Communication, Political Science, Law, etc. are preferred
• 3+ years of experience in e-commerce company and involve in campaign management (platform or category campaigns)
• Excellent Stakeholder and Project Management Skills. Strong sense of responsibility, good at cross-team communication and collaboration. Self-motivated and a quick learner.
• Passion, creativity and patience. Strong communication and coordination skills. Be able to coordinate resources to achieve goals.

Preferred Qualifications

• Proven track record of building and managing strong relationships with external partner.
• Excellent Numerical, Analytical, Critical, & Strategic thinking skills. Detect and solve problems through the use of quantitative & qualitative data;
• Direct eCommerce experience

ByteDance is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At ByteDance, our mission is to inspire creativity and enrich life. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.