Brand & Strategy Specialist
Shopee
Date: 2 weeks ago
City: Manila
Contract type: Full time
Job Description
- Develop and manage integrated brand campaigns across media (e.g. TV, Online), ensuring strategic alignment with brand positioning and business goals.
- Collaborate with internal teams and external partners to ensure on-time, high-quality delivery of campaign assets and requirements.
- Oversee celebrity and KOL partnerships, including contracting, scheduling, and performance tracking.
- Track campaign performance data and competitor activity for insights to improve future executions.
- End-to-end fulfilment of legal, procurement, and finance requirements for campaign activities including compliance with ASC and DTI regulations.
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- Minimum 3 years of experience in offline marketing or media, with hands-on campaign execution and ASC.
- Strong project management and coordination skills; able to manage multiple timelines, stakeholders, and workstreams effectively.
- Strategic and analytical mindset, with the ability to translate data into actionable insights.
- Excellent communication skills—both written and verbal—with confidence in presenting reports and recommendations.
- Collaborative, proactive, and adaptable team player who thrives in fast-paced environments.
- Prior experience with creative agencies or in-house creative teams is an advantage.
- Familiarity with celebrity or KOL marketing is a plus.
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