Brand Specialist (Digital Marketing)

At JTI we celebrate differences, and everyone truly belongs. 46,000 people from all over the world are continuously building their unique success story with us. 83% of employees feel happy working at JTI.

To make a difference with us, all you need to do is bring your human best.

What will your story be? Apply now!

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Reporting to Portfolio Pricing & Comms Manager

Duty Post HQ BGC Taguig City

Application Duration This job posting will remain open until the vacancy is filled.

Brand Specialist (Digital Marketing)

This role plays a pivotal role in driving the brand’s growth and visibility across multiple channels. This role is responsible for developing and optimizing communication materials, implementing marketing campaigns, and ensuring brand consistency across online and on-ground initiatives. The successful candidate will work closely with internal teams and partners to execute programs that strengthen consumer engagement and market presence.

As the Brand Specialist, you will

• Manage the development and optimization of consumer communication materials and brand assets to ensure consistency across channels.
• Lead the timely and effective execution of brand marketing activities and promotions.
• Drive integration between digital and on-ground initiatives to enhance consumer engagement.
• Oversee operational aspects related to campaign execution, ensuring alignment with business goals.
• Monitor performance of marketing activities and recommend continuous improvements
  
  

Requirements

• University degree, preferably in Marketing, Business, or a related field.
• 1–3 years of relevant experience in brand management, marketing, or related functions (FMCG experience is a plus).
• Strong understanding of brand strategy, campaign management, and consumer engagement.
• Excellent verbal and written communication skills in English and Filipino.
• Strong analytical and problem-solving skills, with keen attention to detail.
• Ability to collaborate effectively with cross-functional teams.
• Demonstrated creativity and ability to think strategically.
• Comfortable working in a fast-paced, dynamic environment.
• Proactive, organized, and results-oriented.
• Committed to continuous learning and professional development.
  

Are you ready to join us? Build your success story at JTI. Apply now!

Next Steps

After applying, if selected, please anticipate the following within 1-3 weeks of the job posting closure Phone screening with Talent Advisor > Assessment tests > Interviews > Offer. Each step is eliminatory and may vary by role type.

At JTI, we strive to create a diverse and inclusive work environment. As an equal-opportunity employer, we welcome applicants from all backgrounds. If you need any specific support, alternative formats, or have other access requirements, please let us know.